The IT Lounge

The IT Lounge

August 24, 2009 12:35 ET

The IT Lounge Gives Back

Premiere gifting suite at the Toronto film festival creates innovative incentive for celebs to give back to charities and causes

TORONTO, ONTARIO--(Marketwire - Aug. 24, 2009) - IT Lounge, hosted by NKPR and held at The Windsor Arms Hotel from September 10th-16th, is proud to break new ground as the first gifting suite in North America to have each and every sponsor contribute to a charity or cause. In the current economic climate, charities are feeling the financial pinch more than ever and are experiencing serious fundraising challenges. As part of sponsor involvement with the IT Lounge, participating brands will make significant contributions to a dozen charities by raising funds and awareness for a number of wonderful causes. NKPR's popular film festival gifting suite, featuring a boutique collection of distinctive brands and products, is thrilled to be back and to give back for the 2009 installment of the Toronto film festival.

NEW!! Kick IT in the Skyy Vodka Media Lounge

Voted one of the best spots for media of the 2008 festival, the media centre at the 2009 IT Lounge is reincarnated as the fun and funky Skyy Vodka Media Lounge (www.skyy.ca). Open from 10am-6pm, September 10th-16th, journalists and celebs can login, chill out and have fun. Transformed by Liberty Village's casalife furniture (www.casalife.com), the media lounge will include light colours, natural wood, leather sofas and chairs. The traditional, classic styling of the Windsor Arms Hotel will be made over with a sleek minimalist vibe. White linen walls will contrast against black leather flooring. Surf the web and check emails at high quartz tables with technology stations. Get into zen-mode and relax at the bar or get a personal reading from the IT Lounge's resident psychic, Robin Cleland. Recognized for condo makeovers, casalife will create a multifunctional space for work and play.

And play, we will! Because everyday from 3pm to 6pm Skyy Vodka happy hour will be in full effect. In keeping with their film premiere tradition, SKYY Vodka has created film festival specialty cocktails, including the SKYY Page Pucker, the SKYY Ray of Light and the SKYY C"Oh"conut Dream. SKYY Vodka has also expanded its commitment as a long-time supporter of Canadian film talent by becoming the proud sponsor of the 2009 SKYY Vodka Award for Best Canadian First Feature Film at the Toronto International Film Festival.

Making IT Count by Giving Back

The IT Lounge will open its doors from September 10th-16th and will once again be held at the luxurious Windsor Arms Hotel - command-central for the hottest film festival events and parties, and the latest hub for giving back to the community. Top celebs and film industry VIPs will be welcomed by invitation-only to see the latest from such brands as Fila, Brooks, Teva, Goody, Please Mum, Kiehl's, Richart Chocolate, J. Rox Originals, Sou! Foundation, Penny Protein Plan, SKYY Vodka, Universal Music, and Sharpie. Some of the causes benefiting from sponsors' support include Big Brothers Big Sisters of Toronto, Camp Oochigeas, SoU! Foundation, Sick Kids Foundation, At My Best, World Vision, KidsFest Reading and Running Club, ParticipACTION, WaterKeeper Alliance, Canadian Cancer Society, and Artists for Peace and Justice.

"Philanthropy has always been an integral component of NKPR and of the IT Lounge," says Natasha Koifman, NKPR president and IT Lounge founder. "While the Lounge has always had a charity of choice, this year, we decided that in a recessionary economy, it was important to contribute in a bigger and bolder way. Instead of one charity for the whole lounge, each of the participating sponsors selected a charity, foundation or cause to support. We work with such amazing brands who have the power and passion to make a positive impact in the wider community and the IT Lounge is an ideal vehicle to raise awareness and dollars for numerous causes."

In addition to IT Lounge sponsors making a commitment to the community, NKPR is donating their time and resources to the charitable organization Artists for Peace and Justice (www.artistisforpeaceandjustice.com), which was recently founded by Academy-award-winning director Paul Haggis. The primary mandate of Artists for Peace and Justice is to raise funds for the children of Haiti. Members of the star-studded advisory board include Josh Brolin, Diane Lane, Charlize Theron, Olivia Wilde and more. Giving back is truly in the air as the Windsor Arms Hotel celebrates their tenth anniversary by hosting the debut fundraising event for Artists for Peace and Justice, which will be held on Friday, September 11th at 11pm.

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