SOURCE: The Ivins Group

November 27, 2007 15:08 ET

The Ivins Group Expands Into Cincinnati

CINCINNATI, OH--(Marketwire - November 27, 2007) - The Ivins Group has just expanded into Ohio with a new office in Cincinnati, as well as a new director, Evan Kushner. The new market will be giving local area businesses access to a unique referral marketing solution that drives sales while generating overall awareness among existing and potential customers throughout the east coast.

The Ivins Groups' leading marketing approach allows companies to talk to their customers face-to-face through its professionally trained field representatives who are educated in our clients' business. Through the development of special value cards that offer consumers discounts on the products and services they already love, The Ivins Group is able to significantly increase traffic, enhance brand loyalty and generate new customers for its advertising partners.

The Ivins Group builds upon a proven marketing approach that has helped national and international consumer brands -- from local hotels and spas to over 70 professional sports teams nationwide -- significantly improve their business. Customized consumer promotions build traffic by increasing frequency, filling unused capacity during off-peak periods and prospecting brand new customers.

Since 2006, The Ivins Group has lived by a company philosophy of loyalty and results; loyalty to our people and results for our clients. Our ambitious goals include further expansion into 30 new markets over 2008-09. These areas include Australia, South New Jersey, Hartford, CT and Providence, RI; we also plan to open additional offices in Jacksonville, FL, Detroit, MI, and Phoenix, AZ.

The Ivins Group is involved in: advertising certificates (detailed below), Compliance 4 Less (C4L is responsible for offering the posters required by OSHA law to business as well as other health and safety products), and promotions for the Victoria Jackson cosmetics line.

Armed with a unique marketing system and superior leadership, The Ivins Group has developed a portfolio which includes MLB, MLS, NBA, NHL, and NCAA, as well as clients such as National Tire and Battery, Vocelli's Pizza, Papa Johns, and many spa's and golf resorts throughout the area. Locally, our sports portfolio includes The Cincinnati Reds, The Cincinnati Cyclones, Columbus Blue Jackets, The Columbus Destroyers, The Cleveland Indians, and The Pittsburgh Pirates.

This high profile portfolio demands talented individuals with management ambitions. The Ivins Group has employed a "promote-from-within" policy for its entire history and has developed a management-training program designed to give our people the experience and confidence necessary to oversee an entire market of blue-chip clients. This management-training program has enabled The Ivins Group to expand into all the markets you see listed.

When asked about the upcoming expansion, Rob Jessup, owner and operator of The Ivins Group, said, "After experiencing immense success in Pittsburgh, we look forward to partnering with businesses throughout the Cincinnati and surrounding areas. Now, they too can reap the benefits that our professional sales force brings to the table and enjoy real results to the bottom line."

Contact Information

  • Contact Information:
    Pittsburgh office:
    Rob Jessup
    Lauren Culleiton
    Human Resources