SOURCE: Joe Toucan Diabetes Project

January 27, 2010 12:40 ET

The Joe Toucan Diabetes Project Welcomes Adam Morrison to Its Advisory Board

LOS ANGELES, CA--(Marketwire - January 27, 2010) - The Joe Toucan Diabetes Project, a 501(c)(3) organization focused on researching, producing, and developing empowering projects, supplies and accessories for children and young adults living with diabetes, announces that Los Angeles Lakers forward Adam Morrison will be joining its advisory board.

Morrison, a first round selection in the 2005 NBA Draft out of Gonzaga University, was diagnosed with type 1 diabetes at the age of 14. Morrison took his diagnosis surprisingly well; the second time a nurse came to administer insulin, he stopped her, telling her, "Since I'm going to be doing this the rest of my life, you might as well show me how to do it now." One of the Joe Toucan Diabetes Project's missions is to reach out to newly diagnosed children and families during this difficult time with the Joe Toucan doll and accessories designed as a way for diabetic children to learn about living with diabetes through becoming the caretaker of his or her own doll.

"The Joe Toucan Doll provides a terrific way to support newly diagnosed children by helping them in a non threatening way," Morrison said. "It is important for children to understand diabetes and the equipment they need to stay healthy. I am happy to join the advisory board of the Joe Toucan Diabetes Project and hope to make a very positive impact in children's lives."

"We are honored to welcome Adam to our advisory board," said Rocky Lang, President and founder of the Joe Toucan Diabetes Project. "The Joe Toucan Diabetes Project is dedicated to helping diabetic children, teens and young adults fulfill their dreams by giving them the tools to make their lives easier and we are excited to have Adam's support. He is a great example for kids that if you dream big and manage your disease you can achieve all of your goals."

Lang is a film director, screenwriter, producer and author of four books. He produced Ridley Scott's "White Squall" and the Emmy award winning mini-series "Titanic," and has directed three feature films, series television and was the Executive Producer on "Racing for Time" for Lifetime Television. In 2008, the American Diabetes Association honored Lang as Father of the Year for his advocacy for children living with diabetes. He is the author of a series of empowering books aimed at children with diabetes. His book "LARA TAKES CHARGE" is in the hands of over 15,000 children, hospitals, and libraries. He is also the creator of The Courage Bag, a carry-all bag designed for people with diabetes. The Courage Bag was recently bought by the international luggage company TravelOn and featured on the home shopping network QVC. Lang has served on the board of Foundation School Community, a progressive school in Los Angeles and sits on the Health Education Advisory Board at Children's Hospital, Los Angeles and the Los Angeles Community Leadership Board for The American Diabetes Association.

"Adam is a great role model for children living with diabetes; we are excited to have him on our advisory board," said Larry Goldfarb, Chairman of the Board. In addition to Joe Toucan Diabetes Project, Goldfarb, CEO of LRG Capital Group, serves as a board member in several charitable and non-profit foundations.

Morrison will be joining Billy Jean King, Dr. Kevin Kaiserman, and others on the advisory board of the Joe Toucan Diabetes Project.

The American Diabetes Association has acted in an advisory capacity in the development of the organization's first product, the Joe Toucan doll.

About the Joe Toucan Diabetes Project

The Joe Toucan Diabetes Project focuses on researching, producing, and developing empowering projects, supplies and accessories for both children and young adults living with diabetes. Empowerment is the key to realizing that any dream is possible, any mountain can be climbed as long as diabetes is managed. The Joe Toucan Diabetes Project is based on the principal that every child can live their life to their fullest potential and is dedicated to helping children, teens and young adults fulfill their dreams by giving them the tools that will make their lives easier. For more information about the Joe Toucan Diabetes Project, please visit http://www.joetoucandiabetesproject.org

Contact Information

  • Contact for Joe Toucan Diabetes Project:
    Alexis Banducci
    (415)834-4664
    Email Contact

    Contact for Adam Morrison:
    Rob Lefko
    Priority Sports & Entertainment
    (312) 664-7700
    Email Contact