SOURCE: Italian Trade Commission

Italian Trade Commission

February 03, 2010 14:55 ET

The Largest Convention of Italian Wines Outside Italy

The Italian Trade Commission Opens VINO 2010 at Inaugural Reception February 3

NEW YORK, NY--(Marketwire - February 3, 2010) - The Italian Trade Commission celebrated the opening of VINO 2010 Italian Wine Week on February 3 at an inaugural reception for 200 of the country's top wine buyers and other industry VIPs at the Waldorf=Astoria Hotel.

"Despite the challenges of a flagging global economy last year, Italy remains the number one source of wines imported to the United States with 30 percent of the market share in the first 11 months of 2009. The Italian Trade Commission, with the generous collaboration of our co-sponsors, have brought together the greatest selection of Italian wines in the U.S. market under the umbrella of VINO 2010, demonstrating our commitment to maintain Italy's position as the world's primary wine producer," said Giuseppe Morandini, a leading board member of the Italian Trade Commission-ICE.

Special guest for the evening was Donald Giampietro, Assistant Commissioner at the NYC Small Business Services.

VINO 2010 is the largest and most inclusive convention for Italian wines in the United States, featuring 400 wine producers from all over Italy and more than 50 leading Italian wine importers. 3,000 wine buyers, marketers, sellers, journalists and educators are expected to attend the program taking place February 3-5 at the Waldorf=Astoria and New York Hilton hotels.

This year's edition is organized by the Italian Trade Commission with the support of the Italian Ministry of Economic Development in collaboration with four of Italy's most prominent and promising wine regions: Apulia, Calabria, Tuscany and Veneto, and with the first-time participation of VinItaly and Buonitalia under the auspices of the Italian Ministry of Agriculture. For a schedule of the events and reservations visit www.italianmade.com/vino2010

VINO 2010 builds on the success of the Italian Trade Commission's inaugural convention in January 2009. The 2010 program is almost twice the size and features new seminars and events intended to draw attention to an even wider range of regions and wines, from well-established producers to new boutique wineries looking to gain a foothold in the U.S.

Among the highlights of VINO 2010: The Italian Wine Masters -- a new collaboration among the Consortia Brunello di Montalcino, Chianti Classico, Vino Nobile di Montepulciano and Prosecco Superiore Conegliano-Valdobbiadene featuring focused seminars and a grand tasting of wines offered by 150 producers; more than a dozen other specialized seminars on recent market trends, indigenous varietals and many other hot topics; an Italian Wine Exchange Grand Tasting showcasing over 300 wines from Apulia, Calabria, Tuscany and Veneto; dinners hosted by each of the sponsoring regions on February 4 at the Waldorf=Astoria, with customized wine pairings and menus from the chefs of four notable New York restaurants: I Trulli, Il Gattopardo, SD26 and Salumeria Rosi.

The new program VINO 2010 Direct will introduce 120 never-before imported wines to buyers and media at a Meet and Greet invitation-only reception on February 4, from noon to 2PM at the Waldorf=Astoria.

The Italian Trade Commission has also launched VIRTUAL VINO 2010, a social media program allowing the trade and the press to follow the convention on Facebook (http://www.facebook.com/virtualvino) and Twitter (http://twitter.com/vino2010).

For consumers, the Italian Trade Commission has organized a Shop & Dine promotion at more than two dozen top New York City Italian restaurants and wine retailers January 28th through February 10th. The promotion features special in-store tasting events, seminars, wine flights and pairing menus.

According to the Italian Trade Commission, VINO 2010 will confirm the most significant trends in the last year for Italian wines in the U.S., such as an increased production coming from the Southern regions, the spectacular growth of the Italian sparkling wines at the expense of French champagne, and the relationship between lesser known Italian regional wines and the more popular Italian regional cooking.

Note to media:

Pressroom facilities with high-speed internet access will be available onsite.

Digital event photos will be available following the events. To schedule interviews or reserve a media pass to attend VINO 2010, please contact Melanie Young or Erica Nonni, M. Young Communications 212.620.7027 / ext 303 or 306 melanieyoung@myoungcom.com / enonni@myoungcom.com

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