SOURCE: Zvents

January 15, 2008 06:30 ET

The Latest in SEO Tools: Event Marketing

SAN MATEO, CA--(Marketwire - January 15, 2008) - Want to raise your company's Google and Yahoo! rankings? Save time and energy in promoting an event? Search Engine Optimization (SEO) 101 dictates that the more relevant, authoritative links to a company's website, the higher a company's search engine ranking. Marketers can now push unique business and event listings to hundreds of local media websites with just one entry using Zvents, the local search engine for things to do.

Zvents' proprietary local search platform is being used by media publishers across the country to power their local search and event listings. One Zvents event listing, therefore, is syndicated to all these media websites automatically. Zvents powers more than 200 newspaper publishing partners, including some of the nation's largest media companies such as The New York Times Regional Media Group and Freedom Interactive, Media News Group Interactive, and North Jersey Media Group, whose major individual properties include the San Jose Mercury News, The Denver Post, SqueezeOC.com, The Orange County Register and LA.com (for a full list of media partners, go to http://corporate.zvents.com/company/media.htm). Since launching in 2005, Zvents receives more than eight million monthly page views by users who search and discover local events around the world.

Using Zvents, people can search for timely, comprehensive, and relevant event content and advertising for entertainment, retail, sports, community, and more.

Zvents Business and Event Listings

Marketers and local businesses can use Zvents as a free promotional tool to create a customized online business listing for companies, venues, restaurants, sports teams, retail stores or personal listings for bands, comedians, speakers, and artists. With Zvents' tools, users can create a listing including a logo and photos, contact details, hours of operation, add reviews, add a link to the company's website, and more. Once a profile is posted, upcoming events can easily be added to the owner's page, and customers and fans can sign up for an RSS feed for event updates; add events to calendars, or link the venue to the user's profile page and view local events integrated onto maps.

To gain additional mileage from a Zvents profile or event listing, Zvents entries can be shared with popular social media tools such as Facebook, del.icio.us, Digg and StumbleUpon. To learn how to promote a business or venue, visit: http://corporate.zvents.com/marketing/business_promotion.html.

Zvents "EXPRESS"

For an instant entry, users can create an event listing by clicking the "add an event" at the top of the Zvents homepage (http://www.zvents.com/events/new), and enter the event details, and upload a photo or logo. It's that simple.

Zvents In Action

A Google search for Crate and Barrel in Costa Mesa returns a paid C&B result, a Google map and some local results from Universal Search. The third entry (as of 1/15/08) in the coveted first (Search Engine Results Page) SERP, is a link to Crate and Barrel in Costa Mesa in OCRegister.com. Since Zvents' content is highly optimized, listing an event with the Zvents network enables unique content with diverse information for the search index. The promotion of events, sales, and things to do appeals to search engine results due to the relevance and distinctiveness associated with a search query.

About Zvents

Zvents is the leading local search engine featuring things to do. Zvents provides a complete and compelling user experience, enabling users to find, contribute, share and promote events, venues, and performers. The company aggregates rich event information from the open web, user-contributed content, and links high-quality editorial content from partners with its local event index. With the Zvents Media Platform, Zvents' local content index and search engine powers media partners and publishers with dynamic local event content and a reverse publishing platform, which streamlines publishing resources. For more information, visit www.zvents.com.

Contact Information

  • MEDIA CONTACT:
    Amy Bonetti
    or
    Cynthia Traina
    Big Mouth Communications
    415-384-0900