SOURCE: Luxury Institute

January 22, 2008 11:00 ET

The Luxury Institute Launches Its Luxury Institute Executive Education Program

NEW YORK, NY--(Marketwire - January 22, 2008) - The Luxury Institute announced today that it is introducing an innovative Luxury Institute Executive Education Program designed to be unique in the sphere of Executive Education.

"As usual, the best ideas for our new offerings come from the hundreds of global luxury brands that are active clients and members," said Milton Pedraza, CEO of the Luxury Institute. "We are coming off another record year and have heard clearly our executive constituents' need for customer-centric, highly-interactive, and unbiased Executive Education. We reviewed the world's top-rated Executive Education programs and have set a much higher bar for our luxury programs. With the luxury executive, and their affluent customers in mind, we've leveraged our unique assets and industry knowledge to reinvent the Executive Education model."

Our new Luxury Executive Education Programs offers four distinct advantages:

  1) Laser-Like Focus on Global Luxury Goods and Services
  The Institute will offer Executive Education that focuses exclusively
  on executive-level learning in the highly complex global luxury goods
  and services industry.

  2) "Voice of the Consumer" Case Study Method
  The Institute will bring to bear its extensive database of years of
  quantitative consumer research on best practices and top-rated brands
  to bring 'the voice of the high net-worth consumer' directly into the
  classroom. Its consumer-voice-based case studies virtually turn the
  old-school case model inside out.

  3) Highly Interactive Classroom Environment
  To create the optimal learning environment, it is critical that
  students exhibit a high level of contribution and participation.
  Qualified executives with years of front-line experience in diverse
  luxury categories from around the world will engage with luxury peers
  to analyze, debate, persuade, inspire, and make tough calls in a world
  of imperfect information where the clock is always ticking.

  4) Objective and Independent Front-Line-Practitioner Faculty
  The Luxury Institute Executive Education Faculty is comprised of
  objective and independent practitioners.  The Faculty will deliver
  content that is best-in-class, unbiased, and devoid of the crass
  commercialism that is rampant in university classrooms and luxury
  industry events.

Sample 2008 Curriculum

The 2008 Curriculum will begin in April 2008 and be offered again in the fall. Each one-day course will focus on one of the following topics:

--  Extraordinary Luxury Customer Experiences: Best Practices from the
    Voice of the High Net-Worth Consumer
--  Positioning Your Luxury Brand: How to Best Position your Luxury Brand
    in a Changing Luxury Environment.
--  Internet Marketing: How to Harness the Power of the Internet in
    Marketing your Luxury Brand
--  Doing Business in India and China: Emerging Luxury Opportunities

Courses will be added based on demand from the luxury community. Information about the Luxury Institute Executive Education Program is available at

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings, reviews and research institution that is the trusted and respected voice of the high net-worth consumer. The Institute provides a portfolio of proprietary publications, research and education programs that guide and educate high net-worth individuals and the companies that cater to them on leading edge trends, high net-worth consumer rankings and ratings of luxury brands, and best practices. The Luxury Institute also operates the Luxury Board (, the world's first global, membership-based online community for luxury goods and services executives, professionals and entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or go to

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