SOURCE: The Marketing Directors

The Marketing Directors

August 24, 2010 16:26 ET

The Marketing Directors Produces Success in Challenging Real Estate Market

Company Hires 35 New Employees

ATLANTA, GA--(Marketwire - August 24, 2010) -  The Marketing Directors has achieved unbridled success in one of the most challenging real estate markets in history. That success has led to the hiring of 35 new employees since spring of this year. The company continues to show exceptional growth. Based on sales across Atlanta in the 2nd Quarter alone, The Marketing Directors has a 58% market share of sales in new condominiums. The company also represents seven of the top 10 top-selling condominium communities in Atlanta. Since its inception in January 2007, The Marketing Directors has closed $400 million in sales and has signed real estate listings worth a total of $2.85 billion.

"The 2nd quarter of 2010 was the most robust for condominium sales in the last four quarters," says David Tufts, president of The Marketing Directors. "For all projects actively selling condominiums in Atlanta, the market averaged 1.5 sales per project per month and The Marketing Directors sold 3.1 sales per month alone."

Based on research completed by Market Insights, The Marketing Directors' research division, the top two sellers of the quarter, Vinings Main and Viewpoint, had over 30 net sales each. Vinings Main reopened for sales in April after the project's former owners were foreclosed on. Since the doors reopened for sales, a pent-up demand for a well-priced, highly-amenitized luxury building in the heart of Vinings has allowed Vinings Main to lead the Atlanta market in new sales.

The top 10 sellers in the market in the 2nd Quarter (in order) were: Vinings Main (38 net sales), Viewpoint (33), 1010 Midtown (29), 10 Terminus Place (18), Villa Sonoma (17), Central City (15), Paramount at Buckhead (14), Castleberry Point Lofts (13), Twelve Centennial Park (13) and Luxe (12). The Marketing Directors oversees sales and marketing for 7 of the top 10: Vinings Main, Viewpoint, Central City, Paramount at Buckhead, Castleberry Point Lofts, Twelve Centennial Park and Luxe.

The Marketing Directors expects the competitive landscape to continue to change when it launches three new buildings for ST Residential. The Brookwood, The Atlantic and Serrano each will open later this month with new pricing that will increase competition with existing projects in Midtown, Buckhead and the Perimeter/Sandy Springs area.

Contact Information

  • For More Information Contact:
    Liz Lapidus Public Relations
    Liz Lapidus/Traci Buch
    404/688-1466
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