SOURCE: BenefitPoint

October 06, 2005 16:42 ET

The NIA Group Implements BenefitPoint Aptus to Improve Sales and Service

PARAMUS, NJ -- (MARKET WIRE) -- October 6, 2005 -- The NIA Group, LLC today announced its plans to adopt the BenefitPoint Aptus platform to continue to provide superior products, benefits expertise, increased market intelligence and cost savings to its employer customers. BenefitPoint Aptus, the preferred employee benefits customer relationship management (CRM) and procurement solution of The Council of Insurance Agents and Brokers, enables collaborative commerce on a shared platform, creating efficiencies for employers, brokers and carriers alike.

The NIA Group, one of the top 25 insurance brokers in the United States, selected Aptus after a thorough comparison of the offerings of various employee benefits CRM, procurement, revenue tracking and management tools. NIA will use Aptus as a secure, common database for the organization, enabling consistent capture of employer account and plan information. With the implementation of Aptus, the firm will standardize its RFP and renewal workflows across multiple offices, ensuring consistent and transparent communications with its carrier partners.

NIA plans to leverage the flexible, independent technology model of Aptus to connect its internal platforms, enabling groups across the organization to manage the full range of employer products through a single, secure data source. BenefitPoint's Aptus Connect tool set uses web services technology to integrate the platform with a variety of third-party applications, including communications and enrollment vendors, agency management systems and carrier procurement solutions.

"We are excited to integrate BenefitPoint's Aptus into our workflow," said Denise Angleman, senior vice president of NIA's Group Benefits Division. "NIA is committed to providing our clients and our associates with world-class services that enable them to reach their goals expeditiously and easily. BenefitPoint enables us to fulfill our commitment."

"NIA carefully considered its choice of employee benefits software platforms. BenefitPoint offered an unparalleled level of flexibility, including account management, marketing, renewal and revenue tracking features, and the added capability of integrating with our existing agency management tools," noted Ira Schwartz, CIO, The NIA Group. "By performing these functions on a single platform, our professionals will realize internal efficiencies, access a shared database of information, and uphold our reputation for market expertise and quality service."

"Aptus gives brokers and consultants the tools to be more successful, not by prescribing a selling formula, but by giving them a platform with the power to manage their information," said Kurt de Grosz, SVP sales and marketing, BenefitPoint. "Today's firms need business intelligence for managing revenue goals and vendor relationships, benchmarking for plan design consultation, and integrated CRM and procurement for superior customer service. With the added flexibility of seamless web services integrations, firms can now offer choices to their employer clients, tailoring solutions to their customers' changing needs."

About The NIA Group, LLC

The NIA Group, LLC creates customized insurance and financial solutions that fit clients' unique needs and makes it possible for them to flourish in business, at home and in life. Founded in 1926, NIA's product lines include: commercial insurance, employee benefits, personal insurance, and financial services. Today, NIA manages the insurance and financial services needs of over 50,000 businesses and individuals nationwide, and is the largest privately held insurance and financial services agency in the New York metropolitan area. The company has 16 offices throughout New Jersey, New York, Connecticut and Florida, and ranks ninth among the largest privately held insurance brokers nationwide. For more information, log on to

About BenefitPoint

BenefitPoint, the industry's leading customer relationship management (CRM) and procurement software platform, makes it easier for employee benefits professionals to manage, buy and sell benefits. Brokers, consultants and carriers realize expanded business opportunities, operational efficiencies and a greater ability to deliver quality information and services to employers and employees. Aptus, BenefitPoint's CRM and procurement product, has been widely adopted by the employee benefits industry. More than 400 broker and consultant offices use the product, managing 60,000 employer clients with over 45 million lives and approximately $105 billion in premium. Over 420 carrier organizations use BenefitPoint to access broker and consultant requests for proposal and renewal requests. The company, headquartered in San Francisco, can be reached at 415.277.5700. Take a tour of BenefitPoint Aptus on the corporate Web site at

All company and product names mentioned are trademarks of their respective owners.

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