SOURCE: SourceMedia

October 01, 2007 05:00 ET

The New AmericanBanker.com Goes Live

An Online Resource and Destination for Banking Professionals

NEW YORK, NY--(Marketwire - October 1, 2007) - American Banker today announced the latest release of its online service www.AmericanBanker.com. The new Web platform is the most recent enhancement for readers in the long and storied history of the publication, an indispensable information source and online destination for banking and financial services professionals.

The new AmericanBanker.com boasts a clean, crisp design and improved usability. The site offers improved access to the American Banker newsroom's exclusive, award-winning journalism. It has been enhanced with interactive functionality, customization capabilities, and peer-comparison tools.

"The upgraded site enhances user interaction by providing simplicity and richness of experience," said David Longobardi, American Banker's editor-in-chief. "Every element of the site -- from article pages to entry points -- has been rethought and redesigned, with the needs of our end-users in mind."

Highlights of the new site include:

    
--  A custom email alert service allows users to personalize their own
    daily newsletter of banking content based on state, category, and keyword
    selects.
    
--  The Bank Benchmark is an application that lets bankers compare
    institutions against pre-set and custom peer groups along a range of
    performance and risk measures. Users can call up single-company profiles
    and view or export comparison tables.
    
--  The Banker's Blog Watch service offers a one-stop shop for bankers too
    busy to Web surf but who still wish to keep one ear tuned in to Internet
    buzz by easily monitoring headlines from a compelling cross-section of
    industry blogs.
    
--  The Topics page lets users tap into a menu of micro-archives --
    compilations of on- and off-site content grouped according to trends,
    themes, and debates driving today's industry. Each features a direct link
    to communicate with a Topic editor, who filters new material and moderates
    user input.
    

Also, for the first time, American's Banker's sister publications, most notably U.S. Banker and Bank Technology News, are fully integrated within the same Web domain. Intra-site news feeds and related-content links let users move fluidly from one resource to another. Enhanced search offers access to SourceMedia's Banking as well as Mortgages and Payments group content, and is enriched with contextual links to editorial and sponsored content.

The daily print edition of American Banker was first published in 1835. Its online counterpart has been live since 1996. Both outlets have seen their relevance and readership steadily increase -- especially in recent years, with their paid circulations rising alongside a thriving line of related services, such as conferences and Web seminars.

At the foundation the new site is American Banker's first-rate journalism, created by an award-winning editorial staff located in eight cities nationwide and supplemented by a roster of information partners, such as Dow Jones Newswires, Bloomberg, PR Newswire, Accuity, Informa Research, SNL Financial, and Institutional Risk Analytics.

Visit the new site today at www.AmericanBanker.com.

About American Banker and SourceMedia, Inc.

American Banker, www.AmericanBanker.com, is the banking and financial services industry's premier daily source of information, news, and analysis for executives at banks of all sizes. Founded in 1836, with a current readership of more than 77,000, the publication covers topics including national and global issues, mortgages, consumer finance, legislation, investment products, card and payment systems and technology.

SourceMedia, an Investcorp company, is the pre-eminent provider of timely and essential news, analysis, research, and insights for members of the financial services community, and the related fields of accounting and technology. SourceMedia offers its clients and subscribers professional publications, industry-standard data applications, and in-depth seminars and conferences.

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