SOURCE: The NewsMarket

December 06, 2006 03:00 ET

The NewsMarket Launches New Online Video Platform for Media Outlets

New Site Offers Cross-Promotion, More Relevant Targeting and Faster Checkout

NEW YORK, NY and LONDON -- (MARKET WIRE) -- December 6, 2006 -- The NewsMarket, the media's online source for video (, has launched a new site for global media outlets, offering the fastest and most advanced video search and digital content acquisition available to journalists today.

The launch of a totally new user interface utilizing a Web 2.0 workflow is the final touch in a year-long, three-part revamp to The NewsMarket's entire video platform. Earlier this year, the company introduced faster downloads of broadcast-standard video, followed by the introduction of more accurate search results by integrating the industry-leading Autonomy™ search engine into its content library.

"The video marketplace is being propelled by the explosive growth in demand for video online as well as technology that makes it easier than ever to find, get and use video," said The NewsMarket CEO and Co-Founder Shoba Purushothaman. "Our new site not only makes the journalists' hunt for video more rewarding, but also enables organizations that create and provide video for the media to get their content more quickly to media outlets than ever before."

The NewsMarket offers over 600 hours of video clips from a broad variety of organizations ranging from Google and Microsoft to adidas, Nissan and George Clooney. This year alone, it added 260 hours of fresh video. "With the increasing amount of video being made available, investing in search and delivery speed helps to extend our market leadership," Purushothaman added.

The NewsMarket has experienced sharp growth this year with the number of video clips requested by journalists jumping to 250,000 through the end of November '06, compared with about 140,000 for all of 2005.

With leading titles such as the Wall Street Journal, the Financial Times and Business Week all using video in their online editions, organizations have increased their use of editorial video content as part of their marketing. A recent Medill study found that more than half of news publications surveyed expected to include video in their online news sites as a means to generate higher advertising revenues. For The NewsMarket's content providers, this increased use of video online translates into better targeting and greater awareness of their content.

Journalists will find deep contextual search capabilities that provide 'intelligent' search interpretation to queries that provide them greater choice when looking for video appropriate to their stories. Cross-marketing features also help journalists 'discover' relevant content beyond their core search, and by utilizing AJAX technology, the site's interactivity, speed and usability has increased significantly.

The new site launch also paves the way for a series of new products and services that will be rolled out over the next three months.

About The NewsMarket

The NewsMarket is the media's online source for video. Journalists from 10,000 media outlets in 144 countries rely on to search, preview and download broadcast-standard video for their news stories. The NewsMarket is used by journalists at outlets such as the AP, BBC,, CNN,, Fox News, N24, Nippon TV,, RAI, TVE, ZDF, Zee News and others. Organizations like adidas, AOL, the American Red Cross, Google, GM, Intel, Microsoft, Motorola, the US Department of State, UNICEF, Volvo, Vonage and Yahoo! use The NewsMarket to host and deliver video content to support their global communications strategies. Headquartered in New York, The NewsMarket has operations in London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. For more information, visit

Contact Information

  • Media Contact:
    David Murrow
    Dir. Communications
    The NewsMarket (US)
    Email Contact
    T: 212-414-5661