SOURCE: Hat Trick Beverage, Inc.

October 31, 2006 09:20 ET

The Next Beverage Mogul Update -- Hat Trick Beverage Could Be Going to the Kids!

ENCINITAS, CA -- (MARKET WIRE) -- October 31, 2006 -- Hat Trick Beverage (PINKSHEETS: HKBV) announced today the latest update on their search for the Next Beverage Mogul. The company reports that the search is heating up with several entries, including one from a seven-year-old New York boy through his uncle.

"This is extremely encouraging as we are overwhelmed with entries, and one of the most interesting was from a seven-year-old NY boy for a children's drink. He and his uncle put together a plan with regard to the drink itself as well as a marketing plan. Of course, we can't offer the boy the main prize because of his age, but we are interested in the drink and the marketing idea. So, the child could be 'The Next Junior Beverage Mogul!'" stated Larry Twombly, President and CEO of Hat Trick Beverage.

The company is not revealing the identity of the seven-year-old boy, as they don't want to idea to be leaked to the press and industry, but the word is that they could be close to a deal for the drink idea.

Additional details to follow.

About Hat Trick Beverage:

Hat Trick Beverage, Inc., located in Encinitas, Calif., produces and distributes three water-based beverages: Vitality Beverage, a no-sugar, vitamin-enriched beverage; "Pumped" Fitness, a line of functional beverages produced for the health-conscious active consumer; and Dos Lagos, an Agua Fresca drink for the growing Latino and Hispanic community. Vitality Beverage, "Pumped" Fitness and Dos Lagos are produced in a number of popular flavors.

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Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to the Company or its management, identify forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of the Company's products, the competitive environment within the industry, the ability of the Company to continue to expand its operations, the level of costs incurred in connection with the Company's expansion efforts, economic conditions in the industry and the financial strength of the Company's customers and suppliers. The Company does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.

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