SOURCE: Louisiana Hot Sauce

Louisiana Hot Sauce

August 24, 2010 10:11 ET

"The Original" Louisiana Hot Sauce and EA SPORTS™ Announce Joint Promotion

EA SPORTS and "The Original" Louisiana Hot Sauce Are Teaming Up This Football Season for The Red Dot Sweepstakes

NEW IBERIA, LA--(Marketwire - August 24, 2010) -  "The Original" Louisiana Hot Sauce and EA SPORTS™, a label of Electronic Arts Inc., proudly announced today they are teaming up this football season for The Red Dot Sweepstakes. Consumers can enter to win a home entertainment package, EA SPORTS videogames, and a Year Supply of Louisiana Hot Sauce at www.theonewiththereddot.com. The Red Dot Sweepstakes began August 6th and will run through September 26th, 2010.

EA SPORTS is also offering $5.00 off to consumers who make a purchase at www.eastore.com/LHS using the unique discount code available to those who purchase a bottle of "The Original" Louisiana Hot Sauce. For every $5.00 discount code offer redeemed during this campaign, EA SPORTS will donate $5.00 to the Gulf Oil Spill Restoration Fund.

"With our company headquartered in Louisiana, we are part of the Louisiana fabric. Many of our employees have deep roots and families here and we were ecstatic when EA SPORTS announced that as part of our promotion with them they would help our relief efforts here and donate to the Gulf Oil Spill Restoration Fund," states Si Brown, President and CEO of Bruce Foods. "They are a fantastic company to work with. We at 'The Original' Louisiana Hot Sauce & Bruce Foods are honored and touched just as I am sure the people of Louisiana will be."

"The Gulf region is home to our EA Tiburon studio and EA North American Test Center, so contributing to the Gulf Oil Spill Restoration Fund is something we are very passionate about," said Christopher Erb, Senior Director of Partnership Marketing for EA SPORTS. "We're proud to work with Louisiana Hot Sauce on a promotion that benefits our fans, and the Gulf region."

The Red Dot Sweepstakes campaign will include a 30-second commercial spot featuring both Louisiana Hot Sauce and EA SPORTS, online banner ads and mobile banner ads. In addition, for the duration of the campaign, "The Original" Louisiana Hot Sauce bottle will be tagged with the $5 discount offer program details nationwide. "The Original" Louisiana Hot Sauce is sold at mass market and grocery stores nationally. 

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA ELITE  basketball, NCAA® Football, Fight Night boxing and Tiger Woods PGA TOUR® golf, and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About "The Original" Louisiana Hot Sauce
Founded in 1928 in New Iberia, Louisiana, Bruce Foods had been manufacturing original Cajun and Tex Mex food products for more than eighty years -- long before these spicy cuisines were introduced to the rest of the world. Our Mexican food plant in El Paso, Texas was founded in 1931 and pioneered the first canned Mexican foods.

Today, Bruce Foods is one of America's largest privately-owned food manufacturers with more than 1,200 employees, and four processing plants in the U.S. Our products are distributed throughout the U.S. and in more than 100 countries, and are carried by most of the top retail grocery chains worldwide.

Known for our famous "Original" Louisiana brand hot pepper sauce, Cajun Injector Products, Bruce's Yams and Casa Fiesta Mexican food items, we manufacture a variety of more than 350 food products under nine premium brands -- all authentic, all delicious and all natural. For more information, visit www.brucefoods.com.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of Electronic Arts Inc. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission.

Documents and/or Photos available for this release:

"The Original" Louisiana Hot Sauce

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