SOURCE: Levelwing Media

November 13, 2007 10:00 ET

The Outer Banks Visitors Bureau Selects Levelwing Media

Digital Media Agency of Record Through June 2010

MANTEO, NC--(Marketwire - November 13, 2007) - The Outer Banks Visitors Bureau announced today the selection of Levelwing Media, a New York-based interactive advertising agency, as the official digital media and Internet agency of record for The Outer Banks of North Carolina, a major tourism destination composed of a string of barrier islands more than 130 miles long off the coast of North Carolina. The destination includes Duck, Southern Shores, Kitty Hawk, Kill Devil Hills, Nags Head, Roanoke Island, Hatteras Island and Dare Mainland.

Levelwing Media will serve as the destination's strategy, media planning and buying arm, helping to extend the destination's brand and reach, and to communicate the unique attributes and appeal of the Outer Banks to prospective visitors actively researching and planning vacation and business travel.

"The Outer Banks Visitors Bureau is one of the leading convention and visitors bureaus in the country, rich in history and dedicated to the protection and preservation of the area's unique historic, cultural and natural wonders," said Steve M. Parker, Jr., Co-Founder & Managing Partner of Levelwing Media. "The Outer Banks is the location of England's first attempt at colonizing the New World, the site of the Wright Brothers' first flight, and the Nation's first national seashore, Cape Hatteras. It is one of the most spectacular back drops for travelers seeking a destination that balances the solitude of uncrowded beaches with limitless activities, such as kite-boarding, fishing, hiking, boating, and bird watching. We are extremely pleased to have been chosen as the agency partner for one of our country's truly special places."

"We chose Levelwing Media particularly for their Internet media buying savvy. Their expertise, enthusiasm, and passion won us over, and their knowledge of Internet media was unmatched. With increased competition for the leisure travelers' dollar and euro, and internet travel planning playing a significant role in assisting so many travelers for useful and timely information, we feel that our efforts online must lead our current and future initiatives," said Carolyn E. McCormick, Managing Director of The Outer Banks Visitors Bureau.

About Levelwing Media

Levelwing Media is an independent interactive advertising agency based in New York. Since its inception in August 2002, Levelwing Media's core focus has been on the financial implications of Internet media and how to best derive value for its clients. Specializing in Internet media strategy, media planning, media buying, media optimization and analytics, Levelwing Media helps its clients to effectively use the Internet as a marketing and business instrument. Billed as the new agency of record™, Levelwing Media firmly believes in the measurement of media by instruments to rate campaign performance and value in real-time. Visit www.levelwing.com

About The Outer Banks Visitor Bureau

The Outer Banks of North Carolina is a chain of barrier islands midway on the Atlantic Seaboard. The Outer Banks Visitors Bureau is a public authority and the lead marketing and promotional agency for Dare County's Outer Banks. For more on The Outer Banks please visit www.outerbanks.org

Contact Information

  • Media Contacts:

    The Outer Banks Visitors Bureau
    Carolyn E. McCormick
    Managing Director
    (252) 473-2138

    Levelwing Media
    Steve M. Parker, Jr.
    Co-Founder & Managing Partner
    (646) 216-8320