PRSA St. Louis

November 12, 2009 13:26 ET

The Public Relations Society of America St. Louis Chapter Turns 60

BusinessWeek Executive Editor to Share Insight and Vision

ST. LOUIS, MO--(Marketwire - November 12, 2009) - In 1949 when U.S. President Harry S. Truman unveiled his Fair Deal program, Los Angeles received its first recorded snowfall, and the most famous exorcism in American history occurred in St. Louis (according to legend), 14 public relations professionals banded together to form the nation's seventh chapter of the Public Relations Society of America (PRSA). This month marks the St. Louis chapter's 60th anniversary.

To celebrate this milestone, John A. Byrne, digital journalism advocate, executive editor of BusinessWeek and editor-in-chief of, will speak at PRSA St. Louis' anniversary dinner at 6:30 p.m. on Thursday, Nov. 19 at the Crowne Plaza Hotel in Clayton. Byrne's speech will address the new media boom and how it changes the way professionals do business. The event is sponsored by Edward Jones.

"Improvements in the deployment of digital media, combined with the desperation of an industry in transition, has forced unbelievable entrepreneurship," said Byrne. "The coming media boom is like nothing we have seen to date."

He plans to share insight from the last 60 years along with what he expects from recent launches and what is on the horizon with St. Louis business and community leaders.

Byrne earned his master's degree in journalism from the University of Missouri. Working for nearly 18 years in the ranks at BusinessWeek, he launched the magazine's ground-breaking rankings of business schools, best and worst corporate boards and most generous philanthropists, as well as writing a record 58 cover stories. In addition, his career includes reinventing business magazine Fast Company during his time as editor-in-chief and authoring eight books, including New York Times bestseller "Jack: Straight from the Gut" with former General Electric Chief Executive Jack Welch and the "The Whiz Kids" about the men who re-made Ford Motor Company during the late 1940s when the PRSA chapter was formed.

Byrne's cutting-edge presentation is the perfect way to wrap up the year for the St. Louis PRSA chapter according to Carolyn Green, president.

"In June we were recognized as the 2008 fastest-growing large chapter in the United States," said Green. "The energy and effort that our 300 members put into this event just builds the momentum."

To register for this event or to learn more about PRSA St. Louis, visit or call (636) 256-3090.

About PRSA:

The Public Relations Society of America (, headquartered in New York City, is the world's largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 110 Chapters and 10 Districts nationwide, and 20 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has more than 300 Chapters at colleges and universities throughout the United States, including one Chapter in Argentina.

Follow PRSA St. Louis on Twitter: @PRSAStL; #prsastl60

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