SOURCE: LA Fashion Awards

October 15, 2007 16:05 ET

The Sound of Fashion: LA Fashion Awards to Turn Up the Volume

Daisy O'Dell, DJ in Residence Guides the Sonic Experience; Custom Theme by kubimusik

LOS ANGELES, CA--(Marketwire - October 15, 2007) - Daisy O'Dell is a rising star music maven long favored by fashion insiders. She has shaped the music for the runway shows of designers Candice Held and Joseph Domingo as musical director for runway show producer James Campbell. She has toured with Gwen Stefani, DJ'd at launch parties for Amy Sacco and Damien Hirst, and currently spins weekly at LA hotspots Teddy's, Bar Marmont, Bar Lubitsch and Seven, among others. She also serves as a music coordinator for the Andre Balazs Hotel Group's west coast properties, The Standard and Chateau Marmont. As the first ever "Artist in Residence" for the LA Fashion Awards presented by Saturn, she has an active role in shaping not just the sound of the parties and receptions surrounding LA's top fashion industry event of the year as DJ, but also the stage production itself.

"I found this an interesting challenge because an awards show is so multidimensional, and an important platform for the expressions of others," says Daisy. "You don't want your own point of view to get too much in the way of the designers' own statements. So often I'm on the side with the designer, creating that strong point of view. To do a show such as this, you need to provide 'space' for several of those strong points of view to come across."

To aid in the mission, LA Fashion Awards executive producer Jennifer Uner tapped film composer and recording artist (and husband) Kubilay Uner, a.k.a."kubimusik," to create the official theme music for this year's show. Using a vocoder treatment of the phrase "Oh you look so good" layered with electro beats and strong funk and disco overtones, the track "LA-style" captures the current pop zeitgeist of looking forward and backward simultaneously. Daisy proclaimed it, "fantastic... very current -- French, Kitsuné... super cool" and will place this original theme music in the show for presenter walk-on music, and a remix version to underscore the sponsor credits.

Though the LA Fashion Awards take place in Los Angeles, fashion fans everywhere can download the track "LA-style" to their music library or activate the ring tone. Links to both are available for free at the web site, www.lafashionawards.com.

The LA Fashion Awards presented by Saturn takes place on October 26, 2007 at the Orpheum Theatre in downtown Los Angeles, from 7pm to 9pm. Orchestra level seating is reserved for invited industry guests, but seats are available to the public in the Mezzanine ($65) and Balcony ($50) through Ticketmaster.com or by phone 213.480.3232. Tickets include access to the cocktail reception at 7pm, and awards ceremony at 8pm, where winners will be announced in 7 categories.

Among the 2007 Nominees:

Jasmin Shokrian - Moss Adams Fashion Innovator Award Nominee

Juan Carlos Obando - Moss Adams Fashion Innovator Award Nominee

Rami Kashou - Moss Adams Fashion Innovator Award Nominee

Thomas Wylde (Paula Thomas, designer) - Moss Adams Fashion Innovator Award
Nominee

BCBGMAXAZRIA - Marketing Excellence Award Nominee

GUESS by Marciano - Marketing Excellence Award Nominee

Kitson - Marketing Excellence Award Nominee

L.A. Eyeworks - Marketing Excellence Award Nominee

American Rag Cie - Fashion Retailer of the Year Nominee

Fred Segal - Fashion Retailer of the Year Nominee

Lisa Kline - Fashion Retailer of the Year Nominee

The Way We Wore - Fashion Retailer of the Year Nominee

Tim Kaeding, 7 FOR ALL MANKIND - Supima Denim Designer of the Year Nominee

Adriano Goldschmied, GOLDSIGN - Supima Denim Designer of the Year Nominee

Jeff Rudes and Susie Crippen, J BRAND - Supima Denim Designer of the Year
Nominees

Kristopher & Amy Enuke, OLIGO TISSEW - Supima Denim Designer of the Year
Nominees

Paige Adams-Geller, PAIGE PREMIUM - Supima Denim Designer of the Year
Nominee

Among those receiving honors are DailyCandy's LA Edition, edited by Crystal Meers, which will receive the Fashion Communication Award. "Project Runway" will receive the Inspiration Award. Max Azria, founder and CEO of BCBGMAXAZRIAGROUP, will receive the Wells Fargo Century Fashion Achievement Award following a runway finale.

The stage production includes video vignettes on each of the 20 nominees and honorees. Capsule collections will be presented on the runway from the Moss Adams Fashion Innovator nominees Rami Kashou, Jasmin Shokrian, and Wells Fargo Century Fashion Achievement honoree Max Azria. Key looks from the Supima Denim Designer of the Year nominees -- 7 for all mankind, GoldSign, Paige Premium Denim, J Brand and Oligo Tissew -- will be showcased in a unique group presentation.

Saturn is the presenting title sponsor of the LA Fashion Awards. Los Angeles Times IMAGE leads the slate of Official Media Sponsors, as the co-host of several VIP receptions leading up to the Awards, and the official VIP after party at Tiara Café. They join Los Angeles magazine, Flaunt Magazine, California Apparel News, NASDAQ, NPA Wildposting and LA.com among others. The accounting firm Moss Adams LLP is the founding sponsor of the LA Fashion Awards and an Award Level sponsor rewarding Fashion Innovation. Wells Fargo Century and Supima also participate with Award Level recognition for Fashion Achievement and Denim Design, respectively. Platinum Level providers include Design Tonic, WGSN and Marketwire. The Standard Hollywood is the Official Hotel of the LA Fashion Awards. Absolut 100 vodka will have a starring role at the cocktail reception, where top LA restaurants -- including Pane e Vino, Cobras & Matadors, Tiara Café, An Catering by Crustacean and Royale on Wilshire -- will provide delicious hors d'oeuvres, as will NatureSweet D'Vines, the super sweet tomatoes now at fine grocery stores. Hint Essence Water will provide refreshments.

Visionary contributors in several fields provide select services to make this program possible. Music design by Daisy O'Dell, Artist in Residence for the LA Fashion Awards. Floral design by Krislyn. Letterpress by Traction Press, and commercial printing by Clear Image. PR courtesy of Much and House Public Relations and Evolutionary Media Group. Smashbox Cosmetics, KMS California, Kinerase, Arran Aromatics, the Los Angeles Fashion District BID, and the Orpheum Theatre provide special services and support. Several fashion and business not-for-profit membership organizations, including the California Fashion Association (CFA), Fashion Business Incorporated (FBI), Fashion Group International of Los Angeles (FGI-LA), LA Economic Development Corporation (LAEDC) and the World Trade Center Association endorse the event. More than 40 west coast fashion experts (top fashion editors, retailers, stylists and designers) comprise the Nominating Committee, making recommendations to the ballot and casting the votes that determine the winners, nominees and honorees. The Scottish Fashion Awards are special friends of the LA Fashion Awards, with a creative cultural exchange program established in 2006. Luxury goods retailer Vivre.com, Award winning American Apparel, Skanty pajamas and accessories maker Tattooed Steel, also participate in the production. For ticketing and additional event information, please visit www.LAFashionAwards.com.

SATURN

Saturn, a division of General Motors Corp., markets vehicles in the U.S. and Canada through a network of about 500 retailers, with a focus on providing innovative products with solid value and excellent customer service. In 2006, the brand began a major revitalization of its portfolio with four new vehicles: the Sky roadster, the Aura midsize sedan, the Vue Green Line hybrid and the Outlook crossover. The aggressive pace continued this year with the launch of an all-new Vue compact crossover (Spring 2007) and the new Astra small car (Fall 2007).

MOSS ADAMS, LLP

The tenth largest accounting and consulting firm in the U.S., Moss Adams offers specialized accounting, tax, financial and business advisory services to clients in industry groups such as apparel, manufacturing and distribution, technology, hospitality, professional services and financial institutions. www.mossadams.com

WELLS FARGO CENTURY

Wells Fargo Century is one of the largest factors in the country, providing a creative, entrepreneurial approach to factoring and trade finance, with the financial strength and stability of one of the nation's most respected financial institutions. The company has financed growing apparel companies for more than 50 years. www.wfcentury.com

SUPIMA

Supima is the world's finest cotton. Each year over 115 million bales of cotton are produced around the world. Of this total harvest, less than 1% or approximately 700,000 bales qualify to carry the Supima name. Supima, short for Superior Pima, is renowned for its superior fiber length, strength and natural luster. As the promotional organization of the U.S. Pima Cotton Industry, Supima's objective is to raise awareness of the benefits of Supima® cotton. www.supima.com

DESIGN TONIC

Design Tonic is a boutique design and marketing agency specializing in branding, marketing, public relations, events, and environments for fashion and style-oriented companies. For more, visit www.designtonic.com or call 213.687.3100.

WGSN

WGSN (Worth Global Style Network) is the world leader in online fashion trend analysis. Owned by Emap plc, one of the UK's leading media companies, WGSN is based in London with offices across the globe including: New York, Los Angeles, Brazil, Hong Kong and Tokyo. Continuously tracking the market's mood is WGSN's strength, whether analysing catwalks, covering the major trade shows, following real-time information or forecasting major apparel trends. www.wgsn.com

MARKETWIRE

Marketwire is the industry leader in using the latest technologies to distribute real-time news, reaching all leading newspapers, broadcast outlets, financial newswires, disclosure points, analyst terminal systems, websites and online databases. www.marketwire.com

THE STANDARD HOLLYWOOD

The Standard Hollywood is the Official Hotel Partner of the LA Fashion Awards. The Standard Hollywood, sister hotel to André Balazs' The Standard Downtown LA and The Standard Miami, sets the standard for young business and fashion-savvy travelers. The innovative design and irreverent, sexy appeal, has become the vanguard for the modern boutique hotel with features such as vibrating outdoor platform beds, the poolside desert café and blue astro-turf sundeck. www.standardhotel.com

LOS ANGELES TIMES

The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.3 million on Sunday. The Los Angeles Times and its media businesses and affiliates -- including latimes.com, The Envelope/theenvelope.com, Times Community Newspapers, Recycler Classifieds, Hoy, and California Community News -- reach approximately 8.1 million or 62% of all adults in the Southern California marketplace. The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 125 years and is part of Tribune Company (NYSE: TRB), one of the country's leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at www.latimes.com/mediacenter.

LA FASHION AWARDS

Now in its third year, the Los Angeles Fashion Awards has become LA's signature annual fashion industry event. By illuminating the best in California fashion, the world is put on notice that LA is not just an entertainment capital, but also a true fashion capital. Indeed, Los Angeles is home to the largest Fashion District in the nation, with an apparel manufacturing industry that employs more people than New York's. This annual awards and honors program, multimedia portfolio, and runway stage production spotlights individual talents for public recognition and provides a benchmark of achievement for others. For more information, please visit www.LAFashionAwards.com.

Contact Information

  • Contacts:

    Sharon W. House
    Much and House PR
    +1 323 965 0852
    Email Contact

    Jennifer Gross
    Evolutionary Media Group
    +1 323 658 8700
    Email Contact