December 02, 2008 09:00 ET

The Sweet Smell of Success: MyBuys Increases Site Revenue 11% for

Multi-Channel Fragrance Merchant Entices Customers With Personalization Leaders' Expert Services

REDWOOD CITY, CA--(Marketwire - December 2, 2008) - MyBuys, the leading provider of personalized product recommendations, today announced that its web recommendations and email alerts have helped increase site revenue 11% for online fragrance retailer

"The alerts keep us top-of-mind with our customers and provide them with useful, relevant information," says Howard Wyner, CEO, "When they come to the site, the web recommendations entice them with products that fit their taste. That level of personalization fosters loyalty and boosts sales. MyBuys has definitely helped lessen the impact of this difficult economy and their recommendations have become an integral part of our daily business." is a fragrance retail business with three brick and mortar stores in Southern Florida and a website that offers 8,700 SKUs. The company boosts sales by sending personalized alerts to the 700,000-plus names on its email distribution list.

MyBuys has been generating website recommendations and email alerts for since mid-2008, when it displaced a previous recommendation service. The combination of alerts and web recs is delivering outstanding results: email conversion rate is 16%, overall site revenue is up 11%, and sales of the most popular item are up 56%.

Other sales figures underline the power of alerts: For late October and November,'s email open rate was 29%, click-through rate was 7.8%, and conversion rate was 16%. When combined with discount offers, found that alerts pull even more strongly. They recently sent alerts containing a discounted offer on Alfred Sung for Women, one of their popular products, and sold 100 units within five hours of sending at an off-peak time.

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About MyBuys

MyBuys is the leading provider of personalized product recommendations for online retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing average order value by 45%, improving conversion rates by 90%, and multiplying the lifetime value of every customer. Premier retailers -- including Lancôme, SKECHERS, Golf Galaxy and Karmaloop -- partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company.

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