SOURCE: Newell Rubbermaid company

August 29, 2006 16:41 ET

The Toughest Job That You'll Ever Love

American Moms Share Their Trials and Tribulations for Their Labor of Love in a Nationwide Survey

EXTON, PA -- (MARKET WIRE) -- August 29, 2006 -- Mother -- she is a doctor who prescribes kisses that really do cure scraped knees. She is a judge who settles disputes with firmness and finesse. She is a nutritionist who says a banana is still a serving of fruit, even if it is doused with chocolate sauce. She draws a salary of sticky kisses and hand-picked dandelions. And, her interior decorator would turn a blind eye to the Popsicle stick artwork and finger paintings that cover every inch of the refrigerator door. This Labor Day, Graco Children's Products, the company that looks to moms for product innovations and ideas, honors one of America's most important occupations, title Mom, with a survey that celebrates those "occupational hazards" that just have to make them laugh.

The Celebrating Motherhood -- A True Labor of Love survey polled more than 3,000 mothers with children ages one to 12 and asked moms, including celebrities Rachel Hunter, Jennie Garth, Dayna Devon and Natasha Henstridge, to share the high and low points of being CEO of their own enterprise -- their family. The nationwide survey was conducted by independent research firm, Directive Analytics.

"At Graco, we understand the job of mom can be challenging at times but the payoffs make it worth it," says Kathy Williams, Chief Marketing Officer of Graco Children's Products and mother of two. "With this survey, we embrace the appreciation moms have for their full-time positions, no matter what their work compensation may be."

"As moms, we often feel pressure from our peers, society, and ourselves to just give, give, give, all the time," says Jessica Hartshorn, senior lifestyle editor at American Baby magazine. "Sometimes you have to step back and stop trying to make life perfect. Just be yourself, trust your instincts, and remember to take time to enjoy the ride."

According to the survey, a large percentage of moms who are working to make the beds, wash behind the ears and clean the oatmeal that was somehow launched to the ceiling, strongly identify with the mantra, "sometimes you just have to laugh." Celebrity moms like actresses Jennie Garth and Natasha Henstridge, supermodel Rachel Hunter and TV show host Dayna Devon can relate to this mantra as well, although Rachel Hunter also believes "this too shall pass."

What about a salary for what some people would argue as the most demanding profession in the world? When working overtime, most moms (22 percent) feel rewarded just with smiles from their children or even watching their child discover something for the first time (21 percent). An additional 19 percent found their favorite little reward to be sticky kisses and hugs from their children.

Celebrating Motherhood -- A True Labor of Love Survey Highlights:

--  38 percent of the family matriarchs say the best part of their day is
    playing with their children followed by finding out how their kid's day
    went (19 percent).
--  Which sound is the music to mom's ears? Belly laughs (38 percent) were
    mom's favorite sound of motherhood.
--  Almost half of moms surveyed (49 percent) take about 30 minutes to get
    out of the house with kids in tow -- they just get up and go!
--  37 percent of moms said they missed the ability to leave town or even
    the house without having to hire a babysitter.
    
Additional highlights from the national Celebrating Motherhood -- A True Labor of Love survey include:

Who's The Boss?

--  It's an equal fight! 55 percent of moms take turns with dad when
    disciplining the kids.
    
First Impression
--  The majority of American mothers (56 percent) never imagined how much
    their career as a mom would change them as well as their outlook on life,
    including actresses Natasha Henstridge and Jennie Garth. Supermodel mom
    Rachel Hunter agrees as well, although she also feels motherhood is much
    more fun than she imagined.
--  TV show host Dayna Devon had an 'extra' realistic idea for her overall
    impression of motherhood. By observing her peers as parents, she provided
    herself with an accurate portrayal of motherhood.
--  It was love at first sight! 83 percent of moms felt their first
    impression of their child at birth was the most beautiful thing they had
    ever seen.
    
Tricks of the Trade
--  Moms primarily go to other moms for advice (71 percent); including
    actress Natasha Henstridge and TV show host Dayna Devon.
--  Technology has made it easier to find the answers to parenting
    questions, with 47 percent of moms surfing the web for guidance and advice.
--  57 percent report calling up their own mothers for words of
    encouragement.
--  Supermodel Rachel Hunter agrees with a lot of American moms; her
    mother is the best source for guidance.
--  More than half of moms (52 percent) trust their own instincts when it
    comes to their parenting style.
    
The Balancing Act
--  In need of a girls' night out? 55 percent of moms have recently met up
    with friends outside of a play-date.
--  58 percent have recently gone out to dinner somewhere that didn't
    offer crayons and colorable place mats.
--  46 percent of new moms say they miss sleeping the most, compared to 34
    percent of experienced moms.
    
That's Me on TV!
--  It's a tie! Moms best relate their parenting styles to both Claire
    Huxtable of "The Cosby Show" and Roseanne of "Roseanne," each garnering 20
    percent of mom respondents
--  Experienced mothers (21 percent) are more likely to identify their
    parenting style with the tough love method of Roseanne Arnold than new
    mothers (10 percent) -- who relate more with clueless but loveable Rachel
    Green of "Friends" (15 percent)
    
To check out other fun motherhood tidbits and to enter the Graco Labor of Love sweepstakes, log on to www.gracolaboroflove.com.

About Directive Analytics

Directive Analytics is an independent, full-service research consultancy with in-house fielding, data processing, and analytical-statistical-modeling service and a diverse base of over 40 active clients.

About Graco

Graco Children's Products Inc., a Newell Rubbermaid company, headquartered in Exton, Pennsylvania, is an industry leader in the design and manufacture of juvenile products. Graco® is a proven innovator in the development of car seats, strollers, travel systems, automatic baby swings, highchairs, portable playards, monitors, activity centers and jumpers. For more information on Graco products, please visit www.gracobaby.com.

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Contact Information

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    Kristina Katsoulas
    Alli Matteo
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