SOURCE: The Tracking Corporation

November 09, 2007 09:00 ET

The Tracking Corporation to Launch Major Television Advertising Campaign

DALLAS, TX--(Marketwire - November 9, 2007) - The Tracking Corporation (PINKSHEETS: TRKG) a leading provider of Global Positioning Systems (GPS) announced today its plans to launch a broad-scale and long-term national television advertising campaign starting this year to run throughout 2008. This campaign will support The Tracking Corporation's home delivery and Internet sales initiative.

Jerry Grisaffi, President of The Tracking Corporation stated: "The direct response television advertising campaign is expected to significantly boost the visibility and sales of our tracking systems. The auto theft tracking and recovery systems will now have the media exposure to rapidly build national awareness, making them considerably more attractive to not only our direct sale customers, but also to large retail and automotive chains that require strong media advertising programs to carry a manufacturer's products."

Over the last few months the Company, (formerly traded under the symbol MIOK), has designed two new products which will soon be available for sale. One of these new products is the HASMAP, a GPS hazardous material tracker designed for the railroad industry. The Tracking Corporation is currently in the final stages of testing the HASMAP unit in conjunction with a major railroad supplier. The second new product is the Locate 1 Plus, a portable GPS tracking device about the size of a deck of cards. This real-time security device keeps tabs on virtually anything that moves.

SAFE HARBOR STATEMENT

Safe Harbor Statement under the Private Securities litigation Reform Act of 1995: The statements, other than the statements of historical facts, may be deemed to contain forward looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations. As statements regarding future events concern management's estimates of future results of operations, and as these estimates are based on many elements beyond management's control, differences from management's estimates may occur, and such difference may be material.

Although The Tracking Corporation believes the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by The Tracking Corporation or any other person that the objective and plans of The Tracking Corporation will be achieved.

Contact Information

  • Corporate Contact:
    Tom Calhoun
    214-361-8812