SOURCE: Intelliworks, Inc.

August 29, 2005 12:31 ET

The University of Oklahoma Selects Intelliworks Relationship Manager

Leading Public University Chooses CRM Vendor to Enhance Admissions and Recruiting Effectiveness

ROCKVILLE, MD -- (MARKET WIRE) -- August 29, 2005 -- Intelliworks, Inc., the leader in collaborative CRM software for the higher education market, today announced the University of Oklahoma (OU), one of the top public universities in the nation, has signed a multi-year agreement to license the Intelliworks Relationship Manager™ for its CRM solution. The Intelliworks Relationship Manager will allow the university to manage student profiles, class size and diversity goals. Enrolling more than 31,000 students, the University of Oklahoma is a doctoral degree-granting research university serving the educational, cultural, economic and health care needs of the state, region and nation.

With existing homegrown systems becoming outdated, combined with the increasing reality that key pieces of information were accumulating outside of these databases, University officials wanted to enhance the tracking of student information. As OU looked to more accurately communicate with potential students, tracking the large volume of interactions, whether attendance at a recruiting event, request of a brochure, or application submission, became increasingly more important. Utilizing the advanced CRM marketing and contact management tools, Intelliworks will enhance and streamline the tracking of their student information.

"We are pleased to be working with a university that understands the importance of implementing technology solutions that address the complexities related to recruiting and enrollment management," states Dev Ganesan, president & CEO, Intelliworks, Inc. "Senior administrators need to make pro-active decisions, rather than simply storing data. They also want to take advantage of CRM best practices in addition to integrating front-end and back-end functions in order to forge more collaborative relationships with key constituents, whether prospective or current students, business leaders, or alumni. Intelliworks provides all that."

About Intelliworks

Intelliworks, Inc. enables colleges and universities to generate additional revenue and cost savings from increased knowledge of their prospective and current students, and stronger alumni and external relationships with its innovative client relationship management (CRM) solutions, designed to meet the needs of higher education customers. Intelliworks' solutions have evolved through a synergy of built-in best practices from Duke, Columbia, UC - Berkeley, Dartmouth, Wharton, Maryland, Georgia, and others. As a 100% web-based application, Intelliworks offers attractive scalability for schools and can be implemented at a department, school-wide, or university level.

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About The University of Oklahoma

Created by the Oklahoma Territorial Legislature in 1890, the University of Oklahoma (OU) is a doctoral degree-granting research university serving the educational, cultural, economic and health care needs of the state, region and nation. The Norman campus serves as home to all of the university's academic programs except health-related fields. Both the Norman and Health Sciences Center colleges offer programs at the Schusterman Center, the site of OU-Tulsa. The OU Health Sciences Center, which is located in Oklahoma City, is one of only four comprehensive academic health centers in the nation with seven professional colleges. OU enrolls more than 31,000 students, has more than 2,000 full-time faculty members, and has 19 colleges offering 147 majors at the baccalaureate level, 152 majors at the master's level, 80 majors at the doctoral level, 35 majors at the first professional level, and eight graduate certificates. The university's annual operating budget is more than $1 billion. The University of Oklahoma is an equal opportunity institution.

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