SOURCE: Sennheiser Electronic Corporation

Sennheiser Electronic Corporation

January 07, 2010 11:21 ET

The Very Best of the Sports and Audio Worlds

WEDEMARK/HERZOGENAURACH, GERMANY--(Marketwire - January 7, 2010) - CES Booth: 21240, South Hall - Audio specialist Sennheiser and sports goods manufacturer adidas announced today their cooperation in the field of sports headphones. The two companies will launch their collaboration with four new headphone models that are specially designed for sports applications.

"The new sports headphones mark the beginning of a cooperation in which Sennheiser and adidas will combine the very best of the sports and audio worlds," said Susanne Seidel, president global marketing at Sennheiser. The Sennheiser name is synonymous throughout the world with top-quality audio products, while adidas is one of the leading brands in the sports goods sector. Offering innovative technology and state-of-the-art design, both companies inspire customers with their products worldwide. "The fields of electronics and entertainment are becoming more and more important in leisure and sports. With the Sennheiser collaboration we are now able to enlarge our product portfolio with high-quality headphones specially designed for sports applications," explained Bernd Wahler, Chief Marketing Officer at adidas Sports Performance.

Strong partnership

"We are very pleased to have adidas at our side as a partner with a brand and corporate philosophy that ideally matches that of Sennheiser," Seidel said. Both companies pursue a premium brand strategy and set the very highest standards in the quality, functionality and design of their products. A long-standing company history is reflected in the corporate culture of both adidas and Sennheiser -- both companies were founded in Germany more than 60 years ago.

Sennheiser has been very successful with sports headphones in the consumer electronics market for many years. Together with adidas, the audio specialist now wants to further extend its leading position and to focus even more strongly on the sports market. The two cooperation partners have succeeded in optimally combining their expertise in the development of the new sports headphones. The MX 680, CX 680, OMX 680 and PMX 680 models feature exceptional sound quality and maximum sports functionality. The four new headphones will be dispatched to Sennheiser sales partners and adidas Sport Performance stores in January 2010.

About Sennheiser

Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

For more information, please visit

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport. For further information please visit

Contact Information

  • Sennheiser International Media Contact:
    Sennheiser electronic GmbH & Co. KG
    Press and Public Relations
    Edelgard Marquardt
    Am Labor 1 - 30900 Wedemark
    Tel +49 (51 30) 600 - 329
    Fax +49 (51 30) 600 - 295
    Email Contact

    Adidas International Media Contact:
    adidas Global Public Relations
    Melanie Steiner
    Tel +49 9132 84 4869
    Mobile +49 160 884 4869
    Email Contact

    Sennheiser US Media Contact
    Jeff Touzeau
    Public Relations
    Hummingbird Media, Inc.
    (914) 602-2913
    Email Contact