Shaw Communications Inc.
NYSE : SJR
TSX : SJR.B

Shaw Communications Inc.

November 12, 2007 08:30 ET

The Wait Is Over... the Fire Log Returns! Shaw's Signature Holiday Fire Log Is Back

CALGARY, ALBERTA--(Marketwire - Nov. 12, 2007) - Shaw Communications' (TSX:SJR.B) (NYSE:SJR) blockbuster fire log is back again this year to warm your hearts and homes. This critically acclaimed programming which reunites the fire log and hand will be playing on Shaw and Star Choice TV over the holiday season.

Fire log fans of old and new will cozy up in front of their television sets this holiday season, and watch what critics are calling the finest holiday programming for all ages. Through the magic of television, Shaw customers will enjoy all the warmth of a natural, flickering fire set to soothing holiday music without the hassle of chopping and hauling wood and stoking flames.

"The holiday fire log is a 21 year tradition at Shaw that our viewers eagerly anticipate," said Peter Bissonnette, President of Shaw Communications Inc. "Our stellar cast of fire log and hand is what keeps our customers wanting to see this holiday classic year after year. We understand the momentous popularity of this channel, and we enjoy bringing it back every year so Shaw customers can add a little warmth to their homes over the Christmas season."

Shaw's fire log video first created buzz when it originally aired in Edmonton over the Christmas season in 1986. The channel was an immediate hit with viewers and is eagerly anticipated each year by its fans. Shaw's fire log has caught the attention of media across Canada and the U.S.

Shaw's fire log will air November 12th through January 20th, 2007. Digital television customers can find the fire log on channels 280 or 1; non digital customers are invited to check their TV listings channel. The fire log will also air on Shaw TV from December 24th 2007 to December 27th, 2007. The video will be available on Shaw Video On Demand where customers can also record it for their personal use.

About Shaw Communications Inc.

Shaw Communications Inc. is a diversified communications company whose core business is providing broadband cable television, High-Speed Internet, Digital Phone, telecommunications services (through Shaw Business Solutions) and satellite direct-to-home services (through Star Choice) to 3.3 million customers including almost 1.5 million Internet subscribers through a reliable and extensive network, which comprises over 575,000 kilometres of fibre. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX:SJR.B) (NYSE:SJR).

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