SOURCE: Big Dog Holdings, Inc.
December 11, 2007 11:00 ET
The Walking Company Opening Fifteen New Locations in Time for Holiday Shoppers
Ten Percent Growth in Stores Will Bolster 4th Quarter Sales for Nation's Leading Comfort Footwear Retailer
SANTA BARBARA, CA--(Marketwire - December 11, 2007) - The Walking Company, the
world's largest specialty retailer of comfort footwear, today announced
that it has opened seven new stores in November with an additional eight
new locations scheduled for pre-holiday opening. These new store openings
are in addition to the eight locations to be acquired in the pending
purchase of the Natural Comfort chain in Florida.
The 15 new store locations are Westfield Annapolis, Annapolis, MD; Walt
Whitman Mall, Huntington Station, NY; Augusta Mall, Augusta, GA; Arlington
Highlands Mall, Arlington, TX; Town Square Las Vegas, Las Vegas, NV;
Rockaway Town Square, Rockaway, NJ; Polaris Fashion Place, Columbus, OH;
King's Shops, Waikoloa, HI; Stanford Shopping Mall, Palo Alto, CA;
Chesterfield Mall, Chesterfield, MO; Solomon Pond, Marlborough, MA; Bridge
Street Town Centre, Huntsville, AL; Town Center at Boca Raton, Boca Raton,
FL; Ocean County Mall, Tom's River, NJ; and The Shoppes at Fallen Timbers,
Maumee, OH; respectively.
Each new store location will feature the latest styles and designs from
more than 40 premium comfort footwear brands including ECCO, Mephisto, UGG
Dansko. The Walking Company also offers a wide selection of comfort
footwear from hard-to-find international brands such as Pikolinos and BeautiFeel. Each store has a comprehensive selection for every end
use, from dress shoes and business casual footwear to sandals, clogs, boots
and active performance shoes.
"The addition of these locations in time for the holiday provides new
consumers with a comfort shoe destination during the gift giving season,"
said Lee Cox, senior vice president of retail at The Walking Company. "Our
continued growth and the new business opportunity in these premium retail
locations reflect the strength of The Walking Company brand and the growing
demand for quality comfort footwear."
All of the footwear sold at The Walking Company comes with the company's
promise of authentic comfort, which guarantees every product is made with
the highest quality materials and unsurpassed craftsmanship to provide
In addition to a wide selection of comfort footwear, The Walking Company
offers a variety of comfort-related accessories. The new stores will also
feature the Aetrex orthotic system and digital foot-scanning technology.
Customers who come into the store can have their feet scanned to identify
their foot type and pressure points, and determine the appropriate Aetrex
orthotics for their feet. Orthotics, once used as a remedy for foot
conditions, are widely used by people to increase comfort and improve
About The Walking Company
The Walking Company, Inc. is the leading specialty retailer of high quality
comfort shoes and accessories and is dedicated to bringing customers the
best brands from around the world, featuring premium brands such as ECCO, Mephisto,
and Merrell among many others. The Walking Company, a wholly owned
subsidiary of Big Dog Holdings (NASDAQ: BDOG), sells its products through
more than 175 stores in premium malls across the country as well as The
Walking Company catalog and Web site. More information is available at