SOURCE: Big Dog Holdings, Inc.

November 13, 2007 17:21 ET

The Walking Company to Acquire Natural Comfort Chain

Big Dog Holdings to Change Name to The Walking Company Holdings

SANTA BARBARA, CA--(Marketwire - November 13, 2007) - Big Dog Holdings, Inc. (NASDAQ: BDOG) (www.bigdogs.com, www.thewalkingcompany.com) announced today that its The Walking Company ("TWC") subsidiary has signed a letter of intent to purchase the assets of Natural Comfort Footwear. TWC is the leading specialty retailer of high-quality, technically designed comfort shoes and accessories.

Natural Comfort operates a chain of eight retail stores selling comfort shoes in Florida. The purchase is subject to execution of a definitive agreement and is expected to close around year end. Following closing, TWC will convert the stores to "The Walking Company" stores.

Commenting on the announcement, Andrew Feshbach, Chief Executive Officer of Big Dogs, said: "This is part of our continuing plan to expand the operations of The Walking Company. The acquisition of the eight Natural Comfort stores, when added to our 18 existing and committed The Walking Company stores in Florida, will brings us to 26 stores in that state by next year. We expect that increased coverage and density of operation in Florida to enhance the efficiencies of our marketing and operations there and increase sales."

The Company also announced that it plans to change the name of Big Dog Holdings, Inc. (the parent of The Walking Company and Big Dog Sportswear) to "The Walking Company Holdings, Inc." Such change is planned to be implemented in early 2008. Said Mr. Feshbach, "This change simply reflects the changing dynamic of our company, which has been going on for some time now. Our continuing success in expanding The Walking Company has resulted in it outstripping Big Dogs, and we see that continuing in the future."

Big Dog Holdings, Inc. consists of Big Dogs and The Walking Company. Big Dogs develops, markets and retails a branded, lifestyle collection of unique, high-quality, popular-priced consumer products, including activewear, casual sportswear, accessories and gifts. The BIG DOGS® brand image is one of quality, value and fun. The BIG DOGS® brand is designed to appeal to people of all ages and demographics, particularly baby boomers and their kids, big and tall customers, and pet owners. In addition to its approximately 138 retail stores, Big Dogs markets its products through its catalog, internet and corporate sales accounts. The Walking Company is a leading independent specialty retailer of high quality, technically designed comfort shoes and accessories that features premium brands such as ECCO, Mephisto, Dansko, and Merrell among many others. These products have particular appeal to one of the largest and most rapidly growing demographics in the nation. The Walking Company operates 174 stores in premium malls across the nation.

Statements contained herein that relate to the Company's future performance, including the satisfaction of contingencies and closing of the acquisition, are forward-looking statements within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements are based on current expectations only, and are subject to certain risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. Other factors affecting the Company's operations, markets, products, services and prices as are set forth in its 2006 Annual Report on Form 10-K, including those described under "Forward Looking Statements and Risk Factors." The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • For Further Information:

    Big Dog Holdings, Inc.
    121 Gray Avenue
    Santa Barbara, California 93101
    www.bigdogs.com

    CONTACT:
    Andrew Feshbach
    (805) 963-8727