SOURCE: Omniture

January 15, 2008 08:00 ET

The Weather Channel Interactive Selects Omniture to Increase Customer Engagement

The World's Most Popular Source of Online Weather Information to Rely on Omniture for Expanded Web Analytics and Seasoned Vertical-Industry Consulting

OREM, UT--(Marketwire - January 15, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that The Weather Channel Interactive, Inc. (TWCi) has selected Omniture to increase customer engagement with its online properties including, The Weather Channel Desktop, Forecast Earth and

By using Omniture Web analytics, TWCi will be able to understand, in real time, how their visitors interact with online articles, video clips, advertisements and other Web site features. In addition, because Omniture provides industry-specific technology and consulting services, TWCi will be working with the Omniture Consulting Group to ensure the company is not only measuring key trends specific to media and content sites, but also taking action on ROI-generating opportunities specific to their organizational goals.

"Our sites are visited by more than 30 million people every month, so it is vital that we provide an informative and relevant online experience for our audience," said Dan Agronow, chief technology officer, TWCi. "Utilizing Omniture's real-time, flexible reporting will enable us to not only run a more efficient online property, but will also help increase visitor engagement and interaction."

"Companies continue to choose Omniture because of the breadth and scope of our technology solutions and client services offerings. With new measurements for emerging channels like online video, rich Internet applications and social networking, companies have the confidence that we will support their current and future initiatives," said Chris Harrington, president, worldwide sales and client services at Omniture. "Combining this with our extensive consulting service teams organized around the industry verticals of retail, travel, financial services, media, automotive and others, and we are uniquely able to map Omniture's technology to address the distinct goals, challenges and opportunities with each industry. This allows us to partner with our clients and drive highly effective online marketing initiatives."

About The Weather Channel Interactive

The Weather Channel Interactive is the leading provider of broadband and wireless weather products including, Desktop Weather by The Weather Channel, and The Weather Channel Mobile., the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. The Weather Channel reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including,,, and

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customer. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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