SOURCE: Weinstein Company/Deep Focus

October 24, 2005 13:34 ET

The Weinstein Company Goes Online With Deep Focus

NEW YORK, NY -- (MARKET WIRE) -- October 24, 2005 -- The Weinstein Company and Deep Focus have reached an agreement for Deep Focus to act as the online agency of record, overseeing all of the company's online media planning and buying, creative advertising, and public relations. The Weinstein Company is the new multi-media company created by Bob and Harvey Weinstein, who co-founded Miramax Films in 1979. The joint announcement was made today by The Weinstein Company co-chairmen Bob and Harvey Weinstein and Deep Focus Founder and Chief Executive Officer, Ian Schafer.

The agreement marks a new chapter in the long relationship between the Weinsteins and Deep Focus. Deep Focus CEO Ian Schafer was previously Vice President of New Media at Miramax and Dimension Films from 1999-2002, and Deep Focus has handled Miramax's and Dimension Films' online media and creative strategies for the past three years.

Bob Weinstein stated, "We are thrilled to be renewing our relationship with Deep Focus. Their expertise and experience in entertainment marketing online is matched by no one, and they will provide us with invaluable assets in creating revolutionary online advertising campaigns for our properties."

"To be able to re-team with the Weinstein brothers in their new venture couldn't make us happier," said Ian Schafer. "Our memorable collaborations with the marketing of films such as 'Sin City' and 'Kill Bill' online have inspired much of the groundbreaking work we have done at Deep Focus," continued Schafer. "We are excited and honored to continue to innovate with them in our continued relationship with The Weinstein Company."


Deep Focus ( develops impactful online advertising campaigns, effective cross-media advertising strategies, buzz-generating virals and websites, integrated promotions, PR & grassroots marketing strategies, and good karma for each of its clients. Deep Focus has launched numerous successful (and award-winning) campaigns for clients such as HBO, Interscope Records, Geffen Records, Universal Music Group, Jive Records, Atari, 20th Century Fox, Fuse Networks, and The Weinstein Company. Headquartered in New York, with offices in LA, Deep Focus is privately held.


The Weinstein Company was created in March of 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corp. in 1979. The Weinstein Company is a multi-media company that officially launched on October 1st, 2005. Dimension Films, the genre label that began with Miramax, will also be included under The Weinstein Company banner. The Weinsteins are actively working on the production, development and acquisition of projects for The Weinstein Company. While at Miramax, the Weinsteins released some of the most critically acclaimed and commercially successful independent feature films of the past decade. They received 249 Academy Award nominations and a record 16 Best Picture nominations over the past ten consecutive years. Some of these films include: "The Aviator," "Finding Neverland," "Chicago," "Gangs of New York," "In the Bedroom," "Chocolat," "The Cider House Rules," "Shakespeare In Love," "Life Is Beautiful (La Vita É Bella)," "Good Will Hunting," "The English Patient," "Il Postino (The Postman)," "Pulp Fiction," "The Piano" and "The Crying Game."

The Weinsteins have acquired the following titles to be released by The Weinstein Company: "Decameron," "The Libertine," "Last Legion," "Young Hannibal," "Hoodwinked!," "Transamerica," "Nomad," "Outlander," "Stormbreaker," "Lucky Number Slevin," and "Master of the Crimson Armor."

Other titles to be released by The Weinstein Company include "Derailed," "The Matador," "Wolf Creek," "Mrs. Henderson Presents," "Kill Bill:NC 17," "Fast Track," "Breaking and Entering," "Scary Movie 4," "Sin City 2," "Pulse," "Passion of The Clerks," "Killshot," "Come Closer," "Awake," "Unknown," the fourth movie in the Teenage Mutant Ninja Turtles Series, "School for Scoundrels," and "Grind House."

"Scary Movie 4" and "Killshot" are currently shooting, and "Passion of the Clerks," "Awake" and "School for Scoundrels" are all expected to begin production in the next month.

Contact Information

  • Contact Information:

    Deep Focus
    Caroline Rustigian Bruderer
    K-Line Publicity
    Phone: 949-640-0044
    Email Contact

    The Weinstein Company
    Sarah Levinson
    Julie Cloutier
    Phone: 212-941-3835
    Email Contact
    Email Contact