April 30, 2009 10:00 ET

The art of recycling by RONA and Bos

MONTREAL, QUEBEC--(Marketwire - April 30 2009) - Just recently, a TV ad was launched to
introduce Canadians to RONA'S paint-recuperation program. The spot features a
couple gathering old museum artworks for recycling at the hardware store. To
nail the idea home, RONA has now piggybacked onto Apple's paint-drenched
nano-chromatic billboards with a row of paint cans to collect the dripping
paint. It reads: "We collect leftover paint", plus the RONA logo.

The billboard, visible from the in-bound Jacques Cartier Bridge, is
situated at 1600 Avenue De Lorimier.

Click the link below to catch a glimpse of the billboard going up this
morning, 40 meters in the air.

Client: Rona
Advertising Agency: Bos
Creative Team: Roger Gariépy, Hugo Léger and Simon Beaudry
Production: Trako Media

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