SOURCE: DigitalPost Interactive

November 06, 2007 05:00 ET

TheFamilyPost.com Sets New Mark for Consumer Conversions

DigitalPost Interactive's Flagship Consumer Service Converts 90% of Free-Trials Into Paid Subscriptions in October

IRVINE, CA--(Marketwire - November 6, 2007) - DigitalPost Interactive (OTCBB: DGLP) (www.dglp.com), a provider of user-friendly Web platforms for digital media-sharing and social networking (Web 2.0), announced today that its flagship consumer property, www.TheFamilyPost.com has set a new mark for consumer conversions and hits to its family websites. In October, more than 90% of consumers who tried the compelling family website service free for two weeks converted to a paid subscription -- an all-time high for the company. The site also recorded a record 11.4 million hits, up from 9.5 million in August. The news comes as a host of new features and tools become available as the company prepares to launch Version 4.0 of the service later this month.

"We've been very excited by the consumer response to our family websites at TheFamilyPost.com," said Michael Sawtell, CEO, DigitalPost Interactive. "A 90% consumer conversion rate is very high for any industry. It's clear that our new Web 2.0 platform is really having an impact with today's consumers who realize the benefits of having a single engaging destination online to share and display their family's digital videos, photos and documenting family memories for a lifetime."

TheFamilyPost.com is an exciting new subscription-based service from DigitalPost Interactive that gives families the ultimate place for sharing a lifetime of digital media and memories. Featuring beautiful templates and user-friendly tools, TheFamilyPost.com empowers even the most novice Internet users to create stunning family websites where they can permanently showcase their best family memories, connect with family and friends, and keep organized in today's digital world. Ad-free and password-protected, the family websites combine the warmth of family with 11 different Web 2.0 functionalities like customizable slideshows, rich videos, engaging family newsletters, and real-time message boards.

About DigitalPost Interactive

DigitalPost Interactive is an innovator in the $20 billion digital media-sharing and social networking space, providing advanced technology that makes Web 2.0 easy to offer, and easy to use. The company's visually-stunning, user-friendly Web 2.0 platforms give consumers a single, engaging place online for permanently storing and sharing a lifetime of digital media and memories, connecting with family and friends, and keeping organized in today's digital world.

Completely scaleable and rebrandable, DigitalPost Interactive's technology gives companies in the photo, travel, entertainment, sports, and other vertical markets a fast and efficient way to offer dynamic Web 2.0 products and services. This technology can create exciting new revenue streams for all companies looking to monetize this emerging new internet opportunity. For more information about DigitalPost Interactive or its consumer sites www.TheFamilyPost.com and www.WebsitesForHeroes.com, please visit www.dglp.com.

This press release contains forward-looking statements that may be subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and may include statements regarding our future financial performance or results of operations, including expected revenue growth. Unless otherwise required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise after the date of this press release. Additional information concerning risks and uncertainties that would cause actual results to differ materially from those projected or suggested in the forward-looking statements can be found in the reports that we have filed with the Securities and Exchange Commission.

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