February 01, 2010 08:00 ET

Thin Provisioning Tops Storage Management Heat Index

TheInfoPro Wave 13 Storage Study Identifies Thin Provisioning as One of the Hottest Technologies in Storage

FREMONT, CA--(Marketwire - February 1, 2010) - 3PAR® (NYSE: PAR), the leading global provider of utility storage, announced today that virtualized storage provisioning/thin provisioning ranked #1 on the Storage Management Technology Heat® Index -- which gauges the immediacy of user needs and planned spending for storage management technologies -- compiled as part of the Storage Study recently released by TheInfoPro (TIP). Among the key findings of the study, thin provisioning was also identified as one of the top end-user storage management priorities, and one which addresses all three of the top pain points identified by Fortune-1000 storage professionals participating in the study. These pain points were: managing storage growth, capacity demand forecasting, and managing storage costs.

A storage virtualization technology developed for primary storage capacity reduction, thin provisioning has been increasingly deployed as datacenters have come under pressure to do more with less. Among study participants, the use of thin provisioning grew 30% since TheInfoPro's previous storage study, which was conducted six months prior. Over this same period, the number of respondents that had implemented thin provisioning in their datacenters or had plans to do so grew by more than 12%.

"Although Wave 13 participants clearly indicated that budgetary shrinkage is decelerating, the economic pressures of a down economy have continued to influence storage virtualization technology adoption uptake," said Robert Stevenson, managing director of storage research for TheInfoPro. "Budget pressure has made thin provisioning one of the hottest technologies in storage as organizations continue to focus on improving storage capacity utilization and easing storage management. And an overwhelming majority of respondents indicated that, architecturally, the best place for thin provisioning to reside is within the array rather than a block virtualization appliance, the server virtualization machine, or host volume services."

Since introducing 3PAR Thin Provisioning 2002, 3PAR has been a leading provider of thin provisioning software. In October of 2009, 3PAR upped the ante by announcing the introduction of a new suite of thin software products that use the 3PAR InServ® Storage Server's Thin Built In™ hardware architecture to further slash technology refresh and ongoing storage costs by up to 60%. According to private research recently conducted by 3PAR through TechValidate (, 100% of participating 3PAR Utility Storage customers able to quantify their savings said that over the previous 12 months they had reduced storage capacity purchases and associated CAPEX by at least 25% as a result of moving to 3PAR Utility Storage.

Following up on these new thin technology introductions, in January of this year 3PAR introduced the Get Thin Guarantee Program, which guarantees capacity savings of at least 50% to 3PAR Utility Storage customers converting from fully allocated "fat" volumes on legacy storage to thin volumes on any 3PAR InServ Storage Server with Thin Built In™. Under the terms of the program, 3PAR guarantees participating customers that they will halve the amount of raw capacity required to store existing data -- in effect through storage capacity "liposuction" -- or 3PAR will make up for the shortfall with free additional disk capacity, software, and support.

"For service providers, enterprises, and government agencies seeking the financial benefits of primary storage capacity reduction, thin provisioning is a proven technology, and 3PAR customers have shown results from deploying it," said David Scott, 3PAR President and CEO. "3PAR has continued to demonstrate leadership in array-based thin provisioning innovation, which end users have acknowledged is architecturally superior to bolt-on approaches. Not only is 3PAR the first storage vendor to build thin technologies into the hardware architecture of our arrays, but we are also the only storage vendor to offer a comprehensive strategy that includes technologies for starting thin, getting thin, and staying thin."

The 3PAR Get Thin Guarantee program is currently available to eligible customers. To learn more about the program, please contact 3PAR directly through

To preview findings of TheInfoPro Storage Study, visit

About TheInfoPro

TheInfoPro is a leading advisory and research firm that provides real-world perspectives on the customer and market dynamics of the information technology landscape by using a unique research methodology that harnesses the collective knowledge and insights of leading IT organizations worldwide. Through a combination of expert advice, actionable analysis and our extensive network of IT professionals, TheInfoPro serves as a conduit between IT decision-makers, technology providers and institutional investors. Founded in 2002 by alumni of Gartner, Giga, EMC and Bell Labs, TheInfoPro is headquartered in New York City. To learn more, visit or email

About 3PAR

3PAR® (NYSE: PAR) is the leading global provider of utility storage, a category of highly virtualized and dynamically tiered storage arrays built for public and private cloud computing. Our virtualized storage platform was built from the ground up to be agile and efficient to address the limitations of traditional storage arrays for utility infrastructures. As a pioneer of thin provisioning and other storage virtualization technologies, we design our products to reduce power consumption to help companies meet their green computing initiatives, and to cut storage total cost of ownership. 3PAR customers have used our self-managing, efficient, and adaptable utility storage systems to reduce administration time and provisioning complexity, to improve server and storage utilization, and to scale and adapt flexibly in response to continuous growth and changing business needs. For more information, visit the 3PAR Website at:

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