Ottawa Senators Hockey Club

Ottawa Senators Hockey Club

January 10, 2008 15:57 ET

Think Green®. Go Red. With the Ottawa Senators and Scotiabank Place

Senators first NHL team to introduce a green program

OTTAWA, ONTARIO--(Marketwire - Jan. 10, 2008) - The Ottawa Senators and Scotiabank Place, in co-operation with Waste Management and Direct Energy, launched today their Think Green® - Go Red campaign to encourage and promote the benefits of recycling, conserving energy, reducing waste and implementing eco-friendly packaging and biodegradable products.

"It's our organization's duty to be a community leader, and social responsibility is an important current issue," said Cyril Leeder, chief operating officer of the Senators and Scotiabank Place. "Each of our corporate entities, from the team and building, to Capital Tickets, the Bell Sensplex and Kinburn Sensplex, are committed to serving as a role model on environmental issues and to setting positive examples within our community.

"Our focus on the environment also provides us with opportunities to improve our own operations, which is important, but most of all we see the bigger opportunity as a platform to educate our fans and the public on what each individual and organization can do to make a difference," added Leeder.

Throughout Scotiabank Place in highly visible in-arena locations, 100 new gray Waste Management recycling bins for cans and bottles have been distributed, and the use of recycled paper products and eco-friendly cleaning products has been increased. The Senators' game against the Buffalo Sabres tonight on the A-Channel will also encourage fans to Think Green - Go Red. The broadcast will appeal to viewers to turn off unnecessary lights in the house and watch the game in a darkened room to conserve energy.

Waste Management and Direct Energy have also assisted in the audit of our buildings and space with the immediate goal of reducing carbon emissions and to have carbon-neutral facilities in the long-term.

"As a major sponsor of the Ottawa Senators, we are proud to partner with them in helping fans help improve our environment. Each time we shoot our recyclables into recycle bins rather than waste bins, we all win," said Wayne French, Waste Management's community and municipal affairs manager. "As the largest recycler in North America, we are committed to growing recycling."

"Direct Energy works with clients to develop roadmaps for conserving energy and reducing their carbon footprints," says Julie Matthews, a consultant with Direct Energy Consulting, a business unit of Direct Energy. "We look at energy use and try to change behavior and patterns of energy use in the daily lives of our clients by educating and communicating to them in terms that are important to them."

"Our staff and players have also been enthusiastic participants of our Think Green - Go Red efforts," added Leeder. "To reinforce our efforts internally, we're holding a Think Green Challenge with our staff during the week of Jan. 14. From carpooling, which saves an average of 2,000 litres of gas a year, to reducing the amount of printing done in a day, each team member will be asked to track their progress. This is just the start of our focus and efforts as they pertain to our Think Green - Go Red initiative. We will have many additional improvements and enhancements in the weeks and months ahead."

While the Senators are the first NHL team to launch a green program, the National Hockey League Players' Association recently joined the David Suzuki Foundation's efforts at reducing global warming. The foundation helped players, including those with the Senators, calculate their total carbon emissions for the regular season - which turns out to be about 10 tonnes per player. To become carbon neutral, players are purchasing Gold Standard offsets, the highest quality offsets in the world. A "carbon offset" is an emission reduction credit from another organization's project that results in less carbon dioxide or other greenhouse gases in the atmosphere than would otherwise occur. The Gold Standard is supported by environmental organizations around the world, and it ensures that each purchase has a measurable benefit for the climate. Visit the foundation website for more information -

"Think Green" is a registered trade mark of Waste Management.

Contact Information

  • Phil Legault, 613-599-0327
    Steve Keogh, 613-599-0326
    Brian Morris, 613-599-0289