SOURCE: ParAccel, Inc.

ParAccel, Inc.

May 04, 2010 12:42 ET

Third Generation of Database Technology Is Shaking Up the Market

ParAccel to Host Expert Discussion on How New Technologies Are Solving Mainstream Data Management Problems

CUPERTINO, CA--(Marketwire - May 4, 2010) -  ParAccel, Inc., provider of the industry record-breaking ParAccel Analytic Database (PADB) for strategic analytics, today announced a new feature in its ongoing "Secrets Revealed" webinar series that will examine how new database technologies have reached the mainstream and are solving real-world problems. Noted industry analyst Carl W. Olofson, Research Vice President for Database Management and Data Integration Software Research at IDC, will join ParAccel founder and Chief Technology Officer Barry Zane for an in-depth discussion on Olofson's research into a new generation of analytic DBMS technology that is challenging long-standing beliefs.

The webinar will be at 10 a.m. PT on June 16, 2010. To register, see
To learn more about the topic, see the recent IDC report, "The Third Generation of Database Technology: Vendors and Products That Are Shaking Up the Market," Doc. #221939, February 2010, available compliments of ParAccel at

"For database administrators (DBAs) and those who select and manage database management system (DBMS) technology that is based on conventional row-oriented, disk-based systems that drive queries in a linear fashion, a new generation of DBMS technology is sending a simple, clear message: 'Everything you know is wrong,' " states the report, written by IDC's Olofson. Among other observations, the report predicts that within the next five years most data warehouses will be stored in a columnar fashion and most large-scale databases will achieve horizontal scalability through clustering.

The ParAccel Analytic Database is an example of new innovation in peer-to-peer clusters and columnar data storage. The PADB is an advanced analytic DBMS engine purpose-built for complex data analysis. ParAccel, a leader in peer-to-peer, shared-nothing clusters that enable high performance in analytic applications across large data volumes, offers a columnar data storage design that produces spectacular advantages in speed and efficiency of analytic queries. ParAccel's breakthrough architecture yields performance that is significantly faster than row-based approaches while consuming less disk space and allowing users to perform complex, ad hoc and recursive analysis without the schema limitations or indexing requirements that other database technologies impose.

"There are dramatic innovations taking place in database technologies that have tremendous implications for businesses seeking to gain greater competitive advantage by overcoming real-world data management and analytics hurdles," said Barry Zane, founder and Chief Technology Officer of ParAccel. "We want to examine in detail the tremendous value of these new technology breakthroughs. Our customers are reaping huge rewards and reaching new levels of actionable insight with our technology, which we firmly believe represents the future of strategic analytic processing."

About ParAccel, Inc.
ParAccel, Inc. is the proven leader in performance and price efficiency for strategic analytic processing. The ParAccel Analytic Database™ is a new generation, MPP-Columnar DBMS that is delivering ultra performance in customer environments for everything from ad hoc queries to operational intelligence applications. Available as a software or pre-packaged analytic appliance with load-and-go simplicity, it can be implemented on standard hardware from all major vendors. Leading companies use ParAccel to extend their business performance advantage through strategic analytics, data warehousing and business intelligence. ParAccel's management team includes technical founders and industry veterans from noted data management companies Netezza, Oracle, Teradata, Gupta, SenSage, PointBase, and IBM. ParAccel is based in California with offices in Cupertino and San Diego. For more information please contact us at or 866-903-0335, or visit us at

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    Renee Deger
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