SOURCE: Playyoo

November 29, 2007 13:55 ET

Thomas N. Burg Joins Playyoo™, the Social Networking Platform for Mobile Games

LONDON--(Marketwire - November 29, 2007) - Playyoo, a social networking platform for creating and sharing mobile casual games, today announced that Thomas N. Burg, a thought leader with extensive experience in social software and new media, has joined Playyoo to lead the company's marketing and community building efforts. Launching to the public in December, Playyoo presents a powerful combination of free games for mobile phones, user-generated content, social interaction and personal expression within a worldwide community.

Prior to joining Playyoo, Burg served as interim CEO of factline Webservices, specializing in distributed knowledge work. Before that, he was founder, chief technology architect, and shareholder of permalink bpc, a social software development and consulting firm. Burg has also served as managing director for eight years at the Center for New Media at the Donau-University Krems. He is the initiator and organizer of BlogTalk, the first European conference on weblogs and social software, and is a frequent speaker at leading events on the subject of internal and external communication via Web 2.0.

"Thomas has been heavily engaged in the social media sphere for years and his experience and vision will be fundamental to the development of the Playyoo community," said Chris Pelly, CEO of Playyoo. "We're looking to spread the fun world of mobile gaming to a whole new group of mobile users and let professionals and novices alike express themselves though their own games on a global stage."

"The Web 2.0 phenomenon has shown just how important it is to democratize the means of production -- to enable everyone to create content and express themselves within a larger community," said Thomas N. Burg. "Playyoo is applying this philosophy to the once specialized area of mobile game publishing and I'm excited to be taking part in this revolution."

Playyoo's December launch will feature key innovations in the mobile casual game arena, including: easy game discovery and downloads, easy-to-use game creation tools, and social networking. Playyoo is sponsoring the Playyoo Game Contest, which offers approximately $40,000 USD in cash prizes and is open to independent mobile game developers using Adobe Flash Lite technology. An additional $15,000 in cash prizes is available to members of regional Flash Lite User Groups. Everyone can get a taste of Playyoo, and learn more about the Playyoo Game Contest, by visiting the preview site at

About Playyoo

Playyoo's mission is to build a loyal worldwide community around the creation and play of mobile casual games. Today, only a small proportion of mobile phone users have discovered the fun of mobile casual games and even fewer have had the satisfaction of expressing themselves through this medium. Playyoo will offer a broad selection of easy-to-find, free games, created by members of its community, along with the fun experience of social interaction, all on a single platform. Playyoo will generate revenues by providing relevant advertising and other marketing messages to its profiled community. Playyoo is a privately held company based in London, England.

Playyoo is a trademark of Playyoo Limited. Flash Lite is a trademark of Adobe Systems Incorporated. Other trade, product, or service names may be trademarks or registered trademarks of their respective holders.

Contact Information

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