SOURCE: Thomson

November 07, 2007 06:03 ET

Thomson's PRN Launches Retail Media Network in Brazil

PARIS and SAN FRANCISCO, CA--(Marketwire - November 7, 2007) - Thomson's PRN Launches Retail Media Network in Brazil

After launching its first in-store media network in Europe (Poland) earlier this year, PRN is now expanding to Latin America (Brazil) and Asia (China)

PARIS, FRANCE and SAN FRANCISCO, CALIF. November 7, 2007 Thomson's Premier Retail Networks (PRN) business, part of the Group's Services division, today announced it is rapidly expanding its international presence. PRN, through CerejaPRN, its Brazilian joint venture with Cereja, has reached an agreement with Carrefour to deploy a retail media network that covers all of Carrefour's Hypermarket store locations in Brazil. Two years after Thomson acquired PRN, the U.S. leader in retail media networks, it has become a world leader in the fast-growing out-of-home media segment.

In October, PRN signed an agreement with Carrefour, which is expected to be the first retailer in Brazil to deploy a chainwide retail media network. Carrefour's Hypermarket locations in Brazil are visited by approximately 27 million shoppers each month. The new Brazilian in-store media network rollout has already begun, and more than 100 Carrefour hypermarkets will be equipped by the end of the year with a system that features 42-inch plasma screens in select areas within the store, 19-inch flat-panel LCD screens at checkout lanes, and a video wall made up of the TV monitors merchandised in the electronics section.

Rodrigo Lacerda, Corporate Marketing Director of Carrefour Brazil, said, "We are always looking for new ways to build stronger relationships with our customers. We are very pleased to implement CerejaPRN retail media solutions in our stores. These solutions are developed specifically to help make our customers' lives easier by providing them with relevant information and solutions − both while they are shopping and waiting at the checkout."

"We are excited to expand into Brazil, one of the largest and fastest- growing economies in the world," said Julien Marcel, Thomson's vice president in charge of out-of-home media activities outside of the U.S. "Our goal is to enhance the shopping experience for consumers by giving them the most relevant product news and information where and when they need it the most − at the point of purchase. Brazil's rapidly expanding advertising marketplace makes this the perfect first step in establishing Thomson and PRN's leadership in Latin America."

300 million viewers every month throughout PRN's networks

In 2007, PRN extended the reach of its in-store media networks to new countries, including Poland, China and now Brazil. PRN was already a market leader in the U.S., with retail media networks in more than 6,500 stores nationwide and 250 million viewers every month. With the addition of the Poland, China and Brazil networks, PRN's in-store media networks will pass the 300 million viewer threshold by the end of 2007. This expansion will continue and accelerate into 2008 and beyond. PRN's international strategy is focused on creating leadership positions in selected markets in collaboration with best-in-class partners such as CGen Media, a leader in in-store TV in China, and Cereja, a Brazilian leading out-of-home digital media company, and Globosat, the leading pay TV broadcaster in Brazil.

International retail partnerships

PRN has expanded its international presence with the growth of its existing relationships with some of the world's leading retailers, such as Wal-Mart, which PRN has serviced for more than 12 years. CerejaPRN, PRN's joint venture with Cereja, will roll out media networks to all Carrefour Hypermarkets in Brazil by the end of 2007, and it serves as another example of how PRN is executing its global strategy. Earlier this year, PRN rolled out media networks to all Carrefour hypermarkets in Poland.

Leading advertiser partnerships

In a global media environment characterized by significant changes in the way advertisers want to reach their consumers, in-store media networks increasingly emerge as one of the most relevant and innovative ways to engage shoppers where they make most of their purchase decisions. More than 200 of the world's top advertisers use PRN networks to advertise their products. As an example, Danone has successfully collaborated with PRN both in Poland and in the U.S. over the past few months.

"PRN's in-store television network is a great way for Danone to better balance our media plan by focusing more on the point-of-sales," said Philippe Guyard, vice president, Group commercial strategies, Danone.

PRN state-of-the-art IPTV technology

PRN is launching its state-of-the-art IPTV technology, developed in collaboration with Thomson's Systems Division, to retail media networks worldwide. IPTV technology gives retailers unprecedented flexibility and control in targeting in-store media, down to the individual store and even the individual screen level. This technology ensures greater reliability and full network compliance with retailers' and advertisers' standards by monitoring and controlling every screen's content and audio. In the future, the IPTV platform will enable PRN's retail partners to easily and efficiently add new channels and features, such as interactivity. This will provide retailers and advertisers with an ideal solution, combining innovation, entertainment and efficiency.

About Thomson -- World leader in digital video technologies

Thomson (Euronext Paris: 18453; NYSE: TMS) provides technology, services, and systems to help its Media & Entertainment clients - content creators, content distributors and users of its technology - realize their business goals and optimize their performance in a rapidly changing technology environment. The Group is the preferred partner to the Media & Entertainment Industries through its Technicolor, Grass Valley, RCA, and Thomson brands. For more information:

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|Steve Bauer (U.S.)       |    +1 818 260 4520|steve.bauer@thomson.|
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