December 31, 2007 09:50 ET

Thousands of Canadians cheering imminent winter storms!

Five inches is all the snow that’s needed for thousands of Canadians to get free trips.

Attention: Arts/Entertainment Editor, Environment Editor, Lifestyle Editor, News Editor, Travel/Tourism Editor TORONTO/ON, DECEMBER/31/2007/ FORIMMEDIATE RELEASE--(Marketwire - Dec. 31, 2007) - itravel2000, Canada's largest online travel retailer waits in anticipation for official snowfall measurements as a major weather system rolls in along with the New Year.

In the largest ever travel promotion in Canada, if it snows 5 inches on January 1st tens of thousands of Canadians, who booked their qualifying winter vacations with itravel2000 will get their trips for free! "Consumer anticipation is at a fevered pitch" states Jonathan Carroll President, itravel2000, "we have hundreds of consumers calling us asking if we think it's really going to snow more than 5 inches and they're going to get their trip for free. We will have to wait and watch and let Mother Nature do her thing."

Meteorologists are currently reporting the following conditions at each of itravel2000s official snow points across Canada:
* Halifax - Environment Canada has issued a Winter Storm Watch for the next 36 hours
* Montreal - a significant amount of snow is forecasted for the next 24 hours
* Toronto - a special weather statement has been issued for most of the southern Ontario region, including Toronto for the next 36 hours
* Calgary - skies are currently clear but moisture coming up from the U.S. could collide with cold mountain air which could change everything

While many Canadians are readying their snow shovels in anticipation of another significant dump of snow, Jonathan Carroll is looking forward to thousands of Canadian travelers getting their vacations for free. "Mother nature really is on our side," notes Carroll, "the timing just couldn't be better."

Canadian consumers who booked their qualifying vacation with itravel2000 qualified based upon where they live in Canada and there are four snow measurement points across Canada: Calgary, Toronto, Montreal and Halifax. "To date we have handed out 10s of thousands of rulers - but we will leave it to the experts at Environment Canada to do the official measurement for us" says Carroll.

If it snows, consumers will be reimbursed for the retail price of their package vacation, flight or hotel upon their return. To be eligible, Canadians had to have booked their qualifying package vacations, hotel or flight by midnight December 7th, 2007 for departures up to April 30, 2008.

The 'Let it Snow' & 'Let it Snow Mexico' programs are covered by WeatherBill, the world's only online weather risk management service that allows business to protect revenues from the effects of bad weather. itravel2000 has taken out the largest single-day weather coverage in history. WeatherBill's significant risk capacity and simple, automated service for managing weather risk and promotions made them the perfect partner given the large scale of the 'Let it Snow' program.

itravel2000 wishes everyone a safe and happy New Year and free trips for all!
/For further information: Brad Miron
VP International Sales & Marketing Development,

Contact Information

  • Brad Miron, VP International Sales & Marketing Development,, itravel2000
    Primary Phone: 905-238-3399 ext. 2029
    Secondary Phone: 519-835-9610