SOURCE: Adverb Media

November 01, 2007 11:41 ET

"Thriving in the New Digital Marketing Ecosystem" Panel Hosted by Adverb Media at ad:tech New York

Top Analysts and Marketers Join Web 2.0 Discussion

BOONTON, NJ--(Marketwire - November 1, 2007) - Adverb Media Inc., one of the largest independent providers of digital marketing services in the U.S., today announced it will be hosting a lunch forum at ad:tech New York. The forum titled "Thriving in the New Digital Marketing Ecosystem" will be held on Wednesday, November 7, 2007 from 1:30 - 2:30 p.m. in the Sutton Parlor North at the New York Hilton.

In the new world of "Web 2.0," innovative channels and emerging technologies are impacting marketers every day. Adverb Media's panel discussion will address topics including:

--  How are leading companies engaging customers with Web 2.0?
--  How are savvy marketers monitoring -- and learning from -- blogs and
    social media?
--  Which companies and technologies do businesses need to know about to
    find success in this new, fast-growing space?
    

Top brand marketers and thought leaders comprise the dynamic panel of experts:

--  Gordon Henry, CMO at Yellow Book USA
--  Jodi Kahn, President, RDA Interactive -- Reader's Digest Association
--  Safa Rashtchy, Former Managing Director of Internet Media and
    Marketing at Piper Jaffray & Co.
--  James Zito, Corporate Director of eCommerce at Morgans Hotel Group
    

Scott Delea, President of Adverb Media will be moderating the session.

Delea views the forum as an opportunity to open a dialogue about the quick-changing marketing landscape. "Web 2.0 is such an important topic -- I believe this panel should facilitate an ongoing conversation, rather than begin and end at ad:tech. That's why, in keeping with the spirit of Web 2.0, we're inviting the community to join us in the discussion by contributing questions, comments and content via our events page on Facebook. Facebook members can add the event to their profiles at http://www.facebook.com/event.php?eid=6710759277."

For more information about Adverb Media's Forum, visit http://www.ad-tech.com/ny/events-ny.asp.

Adverb Media is a Bronze Sponsor for ad:tech New York, which takes place November 5-8, 2007 at the New York Hilton in New York City. The company will be exhibiting at booth #417.

For more information about ad:tech New York, visit http://www.ad-tech.com/ny/.

About ad:tech

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. ad:tech New York is held at the New York Hilton, November 5-8, 2007. Learn more at http://www.ad-tech.com/ny/.

About Adverb Media

Adverb Media is the parent company of leading digital marketing and technology companies DigitalGrit, Temel and RelevantNoise. Adverb Media is dedicated to helping global marketers at companies like Sony Electronics Inc, Head Skis and Cephalon Pharmaceuticals fully leverage the Internet to drive measurable business results. Headquartered in Boonton, New Jersey, Adverb Media also has locations in New York City and Los Angeles, as well as Boise, Idaho, and Flemington, New Jersey.

Learn more about Adverb Media at www.adverbmedia.com. For additional information, please call Aimee Kessler Evans at 973-316-9696 ext. 165 or via email at aevans@adverbmedia.com. For media inquiries, contact Candace Vadnais at PFS Marketwyse at 973.812.8883, ext. 430 or via email at cvadnais@pfsmarketwyse.com.

Contact Information

  • Contacts:
    Aimee Kessler Evans
    Adverb Media
    973.316.9696 x165
    Mobile: 973.568.8411
    Email Contact

    Candace Vadnais
    PFS Marketwyse
    973.812.8883 x430
    Email Contact