SOURCE: TicketNetwork - Buy. Sell. Save.

November 24, 2009 16:12 ET Helps Consumers Navigate Holiday Ticket Buying With Key Insights

VERNON, CT--(Marketwire - November 24, 2009) -, the leading source for event ticket inventory, remains committed to improving the online entertainment shopping experience by sharing its knowledge of consumer buying habits with the public.

Tips for Finding Great Seats at Great Prices

Through years of industry leadership, TicketNetwork has tracked the buying patterns of consumers who have searched the website's inventory, which contains over $1B sports, concert and theater tickets.

-- Tickets for concerts, theater and sporting events are sold at different intervals depending on the ticket category.

-- Overall, most tickets are sold between 1pm and 5pm during the workday. Despite a drop-off in purchases around dinnertime, a high level of ticket purchases continue until 10pm. 2-9 in the morning represents the least amount of consumer demand indicating that the morning is a good time to find and buy good seats.

-- TicketNetwork's research also found that Monday, Tuesday and Friday are when most tickets are sold. Tickets to sporting events are at the highest sales levels on Tuesdays, with concert ticket sales peaking on Fridays.

-- Half of all tickets to sporting events are sold ten days in advance of games, and the majority of theater tickets are purchased just fourteen days in advance. In contrast, fifty percent of concert tickets are sold almost a month prior to the event.

-- Overall ticket sales for sporting and concert events are strongest in the summer months, with sporting events selling a higher amount of tickets in a second wave during the November, December and January timeframe.

Although the economy is gradually improving, retailers still need to work with buyers to navigate product availability and optimal buying times, especially this holiday season. Cyber Monday sales commanded one of the strongest retail coupon campaigns in history which is a strong indicator that Black Friday and the 2010 holiday season could also generate higher than normal ticket sales and purchases.

In addition to the insight provided on buying patterns, TicketNetwork is helping customers ease the burden of online shopping by:

--  Offering a $15 discount coupon (Coupon code: SAVENOW) for orders over
    $250. These buyers will also receive a $20 coupon at checkout for their
    second purchase.
--  Developing a holiday shopping guide with gift recommendations for mom,
    dad and the whole family

About TicketNetwork

TicketNetwork is the leading source for event tickets and innovative technology solutions for both ticket buyers and sellers. With over $1B in real-time ticket inventory, TicketNetwork's extensive ticket marketplace provides sought-after tickets to concerts, sports, theater and live events worldwide. The company's retail website,, is the most secure site for purchasing tickets in the secondary market. TicketNetwork complies with the credit card industry's highest security standards. PCI Compliance, PA Security Standards and EVSSL certifications are in place during every ticket purchase and sale. TicketNetwork's signature Point-of-Sale™ software powers real-time ticketing transactions for both B2B and B2C web sites, making it the leading innovative software platform in the secondary ticketing industry. TicketNetwork, Inc. properties include:, Ticket Software, LLC,, TicketNetwork Direct, TicketNews and Ticket Summit. TicketNetwork was founded in 2002 and is headquartered in Vernon, Connecticut.

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