SOURCE: Tier One Partners LLC

Tier One Partners LLC

May 04, 2010 12:30 ET

Tier One Partners Sponsors FinovateSpring 2010 in San Francisco

Public Relations Firm Lends Expertise in FinTech Communications to Help Prep Next-Generation of Financial and Banking Innovators

SAN FRANCISCO, CA--(Marketwire - May 4, 2010) -  Tier One Partners, LLC, a full-service public relations agency that offers "all senior talent, all the time," today announced it has put its resources to work to support FinovateSpring 2010, a fast-growing conference that showcases cutting-edge technology for the financial and banking industries. As part of the conference experience, Tier One is offering "Messaging Boot Camps" to help demoing companies make the most of their sessions at FinovateSpring 2010, being held May 11th in San Francisco. 

"We're delighted to have Tier One Partners as a FinovateSpring 2010 sponsor," said Eric Mattson, CEO of Online Financial Innovations, producers of Finovate. "The agency has a reputation for providing top-shelf counsel and service, and we're excited that many of the companies selected to demo will receive guidance from Tier One's experienced professionals."

Tier One is helping participating companies refine their company and product messages to ensure resonance with key audiences. The two-hour sessions are customized for each company to include an analysis of the company's existing positioning and messaging as well as recommendations for clarifying and strengthening their top-line messages.

"Finovate is a terrifically fast-growing conference that has tapped into an area in financial services of tremendous interest to many different parties," said Andrea Roesch, managing partner and West Coast lead at Tier One Partners. "We're excited to be working with the cutting-edge companies selected to demo, many of which are breaking through long-standing barriers to make banking and investing more accessible, transparent and secure." 

From retail investor tools and brokerages to institutional offerings, Tier One has helped guide some of the world's most forward-thinking financial services organizations.

About Finovate Events
Finovate events are the first demonstration-based conferences for the financial and banking technology industries. With annual conferences each spring in San Francisco and each fall in New York, the Finovate Series offers a chance for leading industry professionals to explore the future of finance in a fast-paced and unique environment. For more information, please visit

FinovateSpring will showcase innovative new technology from 36 companies selected via a competitive application process. More than 500 executives, entrepreneurs and industry experts will be at the event to watch the future of financial and banking technology debut on stage.

About Tier One
Tier One Partners, LLC is a full-service public relations and marketing communications firm comprised of partners with deep experience in the technology, consumer technology, financial services, professional services and consumer retail markets. Tier One uses its experience to infuse its programs with knowledgeable insight, proven strategies and creative solutions that get results. From Business-to-Business to Business-to-Consumer communications, the firm provides its range of services through a virtual team environment that enables it to deliver premium PR talent and results at highly competitive rates. Headquartered in Boston, Tier One also has hubs in Atlanta, Chicago, New York, Philadelphia, San Francisco and Seattle. For more information, please visit

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