SOURCE: SMA Strategy Meets Action

SMA Strategy Meets Action

August 18, 2010 13:15 ET

Time for Insurance to Put Social Media Momentum to Work

New Report Identifies Opportunities for Insurance Organizations Beyond Branding and Advertising

BOSTON, MA--(Marketwire - August 18, 2010) -  SMA Strategy Meets Action (SMA), a leading insurance industry analyst firm, has just released a new report that explores how and where social media fits in insurance, and presents guidelines for planning and measuring success in this new domain. "Social Media in Insurance: Strategies for Success," co-authored by SMA and Convertiv, offers practical advice on how insurers and agents can leverage social media for benefits that go beyond a brand push. 

"Social Media in Insurance" maps out new territory for the use of social media in:

  • Identifying how to set goals for social media deployment
  • Highlighting specific measurements and tools to gauge progress
  • Building communities internally and externally
  • Leveraging social media in the insurance sales process
  • Finding a new pool of highly-skilled talent 

Relevant Quotes:
Karen Furtado, SMA Partner and report co-author comments: "To date, the insurers who are experimenting with social media are primarily using it in an attempt to enhance their brand image and to advertise specific products. There are new opportunities where the insurance industry can capitalize on these technologies -- they bring tremendous value to many other areas of insurance including distribution, underwriting, claims, and human resources."

Timothy Radwanski, Convertiv VP, Client Services, and report co-author: "Many insurers are using Facebook, Twitter, LinkedIn, YouTube, internal wikis and other social media. While the experimentation is a positive development, most are seeking guidance on how to set realistic goals, define specific metrics, and deploy tools to collect insightful information."

Additional information about SMA, Convertiv and "Social Media in Insurance" is available via the following links:

For media inquiries, please contact Jennifer Overhulse-King of St. Nick Media Services at 859-803-6597 or jen@stnickmedia.com

About SMA Strategy Meets Action
Exclusively serving the insurance industry, SMA is a new breed of strategic advisory firm offering advice, research and consulting to both insurance companies and solution providers. By leveraging best practices from both the management consulting and research advisory disciplines, SMA's advisory services are actionable, business-driven and research-based -- a good fit for companies eager and ready to embrace change and achieve business success by taking strategies to meet action.

About Convertiv
Convertiv is a boutique interactive marketing and social media strategy agency. Immersed in the ever-changing complexity and opportunity that is the social web, Convertiv's insights help clients navigate and capitalize on this exploding medium for both strategic and tactical advantage. For organizations integrating social thinking into their long term plans and operations, Convertiv can assist, making certain that the company is pursued by the customers and influencers that matter most and then engaging them in conversations that build lasting rewarding relationships.

Contact Information

  • Media Contact:
    Jennifer Overhulse-King
    St. Nick Media Services
    Email Contact
    (859) 803-6597