Tira Wireless Inc.

Tira Wireless Inc.

May 31, 2006 09:00 ET

Tira Wireless Announces the Availability of Complete Support for BREW Content Deployment

SAN DIEGO, CALIFORNIA--(CCNMatthews - May 31, 2006) -

Tira Jump Product Suite Combines Adaptation and Process Management to Increase Efficiency, Simplifying the Delivery of BREW Content

Tira Wireless, the premier provider of advanced technology for mobile content deployment, today announced that it has extended its support for QUALCOMM's BREW® solution. With the latest release of the Tira Jump Product Suite, Tira is providing content developers and publishers with an end-to-end solution to provide quality assurance services and efficiently adapt and manage BREW mobile applications for wireless operators, ensuring a wide variety of applications for the latest advanced handsets.

"Tira Wireless is committed to accelerating wireless data revenues by supporting the BREW solution's ability to drive the discovery and delivery of advanced data services and growing the market for BREW content," said Randy Busch, senior vice president, product strategy at Tira Wireless. "Our goal is to support their initiatives by ensuring operators with BREW-based services have access to a range of high-quality applications for the latest handsets."

"Tira's support for the BREW solution can help to ensure these providers deliver top-quality content to their customers quickly and cost effectively," said Sachin Deshpande, head of developer relations for QUALCOMM Internet Services. "Not only will Tira's customers be able to adapt and deploy mobile content to BREW devices, it also will gain access to a worldwide market of mobile subscribers."

The Tira Jump Product Suite enables mobile content developers and publishers to control, adapt, optimize and deploy mobile applications - from simple puzzles to complex multiplayer, multilevel, highly networked games and applications - across more than 500 different handsets, in a variety of languages and for numerous mobile operator networks internationally. Information on more than 150 BREW devices has been added to the Tira Jump Knowledgebase, which currently includes a library of more than 2,500 device idiosyncrasies and workarounds.

"Our customers can license Tira Jump for in-house deployment or outsource elements of the process to Tira services," stated Busch. "Either way, we now provide a complete solution that simplifies the complexities of the end-to-end deployment process and accelerates time to market for providers of BREW-based content."

The BREW solution drives the discovery and delivery of data services. BREW subscribers benefit from several offerings, which include: uiOne™ for rich, integrated and dynamic user experiences with fast access to high revenue services on wireless devices; deliveryOne™ for differentiated and tightly integrated, operator-managed support and delivery of advanced wireless data content and services; and marketOne™ for a quick-to-market, hosted, scalable content delivery service that includes media titles, flexible management and monetization, content provider settlement and business intelligence services. QUALCOMM offers this comprehensive set of BREW offerings to meet the needs of companies delivering mobile products and services around the world.

About Tira Wireless

Tira Wireless is the premier provider of advanced technology for mobile content deployment. Tira's proprietary technology - the Tira Jump Product Suite - enables mobile content providers to efficiently control, adapt and deploy content across a broad range of handsets, languages and operator networks. By combining in-depth knowledge of mobile content deployment with the most powerful and flexible features of digital asset management and workflow systems, Tira Jump enables mobile content providers to optimize process efficiencies and maximize resource utilization. Tira's customers include Disney Mobile Studios, Warner Bros., Sony Pictures Mobile, THQ Wireless, T-Mobile, and TELUS Mobility. For more information visit www.tirawireless.com.

NOTE: Tira Wireless is a registered trademark. QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. uiOne, deliveryOne, and marketOne are trademarks of QUALCOMM Incorporated. All other trademarks are the property of their respective owners. All other company and product names may be trademarks of their respective owners. All Rights Reserved.

Contact Information