Tira Wireless Inc.

Tira Wireless Inc.

January 11, 2005 08:00 ET

Tira Wireless Positions for Growth With Addition to Board of Directors, New Executive Team Members



JANUARY 11, 2005 - 08:00 ET

Tira Wireless Positions for Growth With Addition to
Board of Directors, New Executive Team Members

TORONTO, ONTARIO--(CCNMatthews - Jan. 11, 2005) -

Doug Barre, Former Borland COO, Appointed to Tira Board of Directors;
Tom Colby and Gwyn Fisher Named Senior Vice Presidents

Tira Wireless, the premier provider of porting technology for the mobile
Java content market, today announced the appointment of industry veteran
Doug Barre to its board of directors. The company also announced two new
additions to its executive team: Tom Colby as senior vice president of
sales and business development; and Gwyn Fisher as senior vice president
of product development.

"Tira has a tremendous opportunity to lead the world's mobile Java
content porting market," said Paul Schaut, president and CEO of Tira
Wireless. "These stellar new additions further strengthen our award
winning team and position the company for additional growth and global
expansion. We are an unbeatable force in this market, and continue to
deliver high-value for our customers by solving mobile content porting

Industry veteran, Doug Barre most recently held the role of chief
operating officer at Borland. During his three-year tenure, he was
instrumental in almost doubling revenues to US$300M, increasing the
company's market opportunity, and growing the organization to more than
1,600 employees worldwide. Prior to joining Borland, Barre held senior
management positions at Compuware Corporation in North America and
Europe. He also held technology leadership positions with mobile
telecommunications leaders in the Canadian market, including Bell
Mobility and AT&T/Cantel (now Rogers Wireless). Barre began his career
supporting technology needs at Texaco. During his 25 years with the
company, he held a number of senior positions including CIO.

Also joining the team is Tom Colby as senior vice president of sales and
business development. He will be responsible for taking Tira's sales and
business development efforts global and growing the sales force as Tira
introduces new products into the market. Colby brings more than 25 years
of experience in sales and business development, including co-founding a
sales consulting firm and holding senior sales management positions
where he built national and international sales teams at Lawson
Software, Computer Associates, SAP and Pansophic Systems.

Gwyn Fisher, serving as Tira's senior vice president of product
development, will manage Tira's delivery of technology as well as
product development. Fisher has 15 years of experience in technology
spanning positions around the globe, including work with such companies
as Fulcrum, LumaPath, Hummingbird and PCDOCS.

About Tira Jump

Tira Wireless is the developer of Tira Jump, a patent-pending, Web-based
porting platform that was created to address the challenges of device
fragmentation. Tira Jump significantly reduces the cost and complexity
of bringing high quality mobile Java applications to market by
automatically generating multiple builds of a mobile Java game or
application from a portable master copy. This reduces porting time from
weeks to days and ensures consistency and quality across multiple
handsets. These time and resource savings translate directly into
significant monetary benefits for mobile content providers in the
deployment of mobile games and applications.

To date, Tira Wireless has ported applications to nearly 200 different
handsets offered by leading manufacturers and in multiple languages. The
Tira Jump platform has been used to create more than 4,500 builds from
more than 140 of the world's leading mobile game titles. These games and
applications are now available to subscribers of mobile operators around
the world including: AT&T Wireless, Bell Mobility, Cingular, O2, Nextel,
Rogers Wireless, Sprint, Telefonica, TELUS Mobility, T-Mobile and

About Tira Wireless

Tira Wireless is the premier provider of porting technology for the
mobile Java content market. Tira's proprietary technology - the Tira
Jump platform - enables mobile publishers, operators and developers to
quickly and cost effectively bring quality mobile content to market.
Tira Jump automatically ports mobile Java applications across a broad
range of handsets, languages and mobile operator requirements. Tira's
customers and partners include Disney Mobile, Sony Pictures Mobile, THQ
Wireless, TELUS Mobility, T-Mobile, Nokia and Sony Ericsson amongst
others. Tira has been recognized as one of "10 Emerging Wireless Players
to Watch" by IDC; named one of the "Fierce 15 Top Wireless Startups" by
Fierce Wireless; and awarded the 2004 CDMA Industry Achievement Award
for Innovative Entertainment Technology Development. For more
information visit www.tirawireless.com.

NOTE: Tira Wireless is a registered trademark. Sun, Sun Microsystems,
Java and J2ME are trademarks or registered trademarks of Sun
Microsystems, Inc. in the United States and other countries. All other
company and product names may be trademarks of their respective owners.
All Rights Reserved.


Contact Information

    Echo Communications (for Tira Wireless)
    Jodi Echakowitz
    Media Contact
    +1 905-709-9600