September 20, 2005 08:25 ET

Today's Global, 24/7 Business Landscape to Spark On-Demand Dialogues at Chief Marketing Officer (CMO) Council Summit 2005

Who's Who of Tech Marketers to Speak on Critical Issues of Real-Time Visibility, Customer Requirements and Insights, Marketing Spend, Business Outcomes and More...

PALO ALTO, CA -- (MARKET WIRE) -- September 20, 2005 -- A high-energy group of top marketers from name-brand companies will articulate the importance of efficient and accountable marketing systems and best practices at the CMO Council Summit 2005, to be held October 27-28 in Monterey, California.

The CMO Summit is the premier networking and thought leadership event for the CMO Council, an organization of more than 1,500 senior marketing decision makers in the technology and telecom industries. CMO Council members control more than $45 billion in combined annual marketing expenditures and represent most major global brands. The Summit is headline sponsored by Akamai, the global leader in distributed computing solutions and services, market intelligence specialist Biz360, and security and information integrity leader Symantec.

CMO Summit 2005, titled "Delivering On Demand™, will focus on the adoption and implementation of optimal marketing systems and practices to better serve channel and internal sales constituencies; further the delivery, availability and control of marketing content and digital assets; expedite go-to-market programs and streamline marketing processes; as well as introduce greater operational visibility, accountability and governance into the marketing organization. A variety of topics will be covered, headlined by some of the most respected voices in the marketing community. Highlights include:

--  In "Building Performance-Driven Marketing Organizations," Lauren
    Flaherty, VP of On-Demand Marketing at IBM, will spotlight her groups' move
    from product selling to problem solving, utilizing a metrics driven
    analytical process that comprehensively tracks the on-demand successes of
    IBM's clients.
--  Gary Elliott, VP of Brand Marketing at HP, will share his wealth of
    experience with measurement and spend allocation while managing numerous
    programs to promote multiple products in a global market in "Allocating and
    Adapting Spend to Address Market Dynamics."
--  As current CMO of Symantec and formerly a top marketer at HP, Janice
    Chaffin will give insights into the challenges of customer engagements from
    both the B2C and B2B perspectives at two of the world's largest technology
    companies in "Enabling Strategic Customer Engagement and Value Selling."
Other CMO Summit 2005 sessions include:
--  IT Partnerships that Scale the Value of Marketing
--  Brand Integrity and Message Management in Global Markets
--  Powering Channel and Field Effectiveness Online
--  Pipeline Priming and Visibility from Contact to Closure
--  Using Real-Time Marketing Intelligence to Improve Campaign Outcome
--  Instituting Process Disciplines and Deliverables in Global Teams
These presentations will be preceded by the results of the important CMO Council thought leadership initiative, "Renovate to Innovate," presented by CMO Council chair Jan Soderstrom; and the keynote speech by Carl Pascarella, CEO at Visa USA, "Catering to Customer Choice in the Digital Age."

CMO Summit 2005 will utilize wireless-based interactive systems to engage the audience and enable peer-level invention discussions around summit agenda topics, facilitated by Alliance Tech. Content from these roundtable discussions will be captured in real time and posted on the CMO Summit Web site during the sessions.

For more information on CMO Summit 2005 or to register, please go to CMO Summit attendees need to join the CMO Council first in order to attend this important event, and can nominate themselves at There are no membership dues to join the Council; however, applicants must hold a senior marketing position in a technology company to meet eligibility requirements.

Hospitality events at the CMO Summit will be underwritten by USA TODAY, Tech Confidential/The, and Red Envelope. Interactive technology and multimedia presentation services will be provisioned by Alliance Tech, Cornerstone Technologies, Envision Media, and Alliant Event Services. For more information on 2005 CMO Summit sponsorship visit:

About the CMO Council

The CMO Council is an influential global affinity network dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the technology and telecom industries. Based in Silicon Valley, the Council works to further the stature, credibility, influence, and understanding of the strategic marketing function among business executives, opinion leaders and critical stakeholders in the technology sector. Nearly 1,500 technology companies are currently represented on the CMO Council, accounting for well over $500 billion in aggregated annual revenues. These include top decision-makers controlling more than $45 billion in global marketing expenditures for many of the world's foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands. For more information, please visit our web site at

The CMO Council is represented through regional chapters that convene in technology centers worldwide under the auspices and administration of GlobalFluency, the Independent Network of Influence. Spearheaded by Silicon Valley-based Neale-May & Partners‚ GlobalFluency consists of 114 offices employing over 600 professionals through its 41 agency partners in 72 countries. Together‚ these organizations represent more than $60 million in billings from scores of clients across the information technology‚ communications‚ systems integration and Internet service sectors. More information is available at

Contact Information

  • Media Contact:
    Matt Farrell
    CMO Council
    212-213-5400 x217
    Email Contact