MADD Canada

MADD Canada

May 15, 2006 08:03 ET

Tomorrow's P.E.I. White Cross Dedication Cemerony 'First-of-a-Kind'

White Cross Dedication Ceremony will mark 2nd anniversary of P.E.I.'s Cst. Bruce Miller's Death -- First official ceremony on Island Attention: News Editor, Government/Political Affairs Editor CHARLOTTETOWN, P.E.I.--(CCNMatthews - May 15, 2006) - Tomorrow, on a stretch of road outside of Caledonia, there will be a white cross erected on the roadside to pay tribute to police Cst. Bruce Miller - killed May 16, 2004. This will be the first official white cross dedication in Prince Edward Island to recognize a person killed as a result of impaired driving.

"The memorial white cross serve as a symbol of tribute and respect for impaired driving victims and the crosses are a significant way for victims' families and friends to honour and remember those loved ones they have lost," says Susan MacAskill, MADD Canada's Atlantic Manager.

"MADD is hosting the Miller's family tribute tomorrow to raise the public's awareness to this senseless crime and the loss and sorrow felt by many, many people in the aftermath of a tragic impaired driving crash," adds Mrs. MacAskill.

*** Media are welcomed to the dedication ceremony - 1:00 p.m. on Tuesday, May 16th in Caledonia (7 km from Plaza Wave Ferry Terminal). For further information, or to arrange an interview, call: Susan MacAskill, MADD Canada's Atlantic Manager at (902) 792-0505.

In February, Hon. Gail Shea, the Minister of Transportation and Public Works, announced an agreement with Mothers Against Drunk Driving (MADD Canada) to bring a new White Cross memorial marker program to the Island. The White Cross memorial marker program is an initiative to increase awareness about the dangers of impaired driving through the installation of white wooden crosses along the roadside at various points where motorists have lost their life to an accident involving an impaired driver.

At that February announcement, Minister Shea stated: "Even one death from impaired driving is too many. If adopting a program like this can help prevent a serious or fatal accident from impaired driving, then it will have more than served its purpose."

Impaired driving in recent Island news

RCMP police reports show that there has been 102 impaired charges laid in the first four months of 2006, compared to 62 at the same time last year.

Two weeks ago, a mother and daughter were killed while walking on a side of the road in Mill River - literally run down by an alleged impaired driver. Also on the Island, there was a two-vehicle collision on Route 2 in Greenvale that took the life of a Kensington woman. Police believe alcohol was a contributing factor in that collision as well.

In further news, Transportation Minister Gail Shea recently filed a bill in the provincial Legislature that would amend the Highway Traffic Act to allow the installation of ignition-interlock devices. The interlock machines keep impaired drivers off the road by forcing them to provide an alcohol-free breath sample before starting their vehicles.

/For further information: www.madd.ca/ IN: JUSTICE, POLITICS

Contact Information

  • Susan MacAskill, MADD Canada's Atlantic Manager
    Primary Phone: 902-792-0505
    Toll-Free: 866-798-6233
    E-mail: atlantic@madd.ca