SOURCE: Tootie Pie Company, Inc.

April 24, 2008 08:05 ET

Tootie Signs With Round Rock Express

BOERNE, TX--(Marketwire - April 24, 2008) - The Tootie Pie Company, Inc. (OTCBB: TOOT), a premium baker and seller of high-quality, handmade pies, is pleased to announce that our pies will be featured during all 72 of the Round Rock Express baseball home games. The Express is the AAA affiliate of the Houston Astros baseball club that plays at Dell Diamond in Round Rock, Texas, a major suburb of Austin. Tootie's Award Winning Apple Pie has been featured in the luxury boxes already this season with opportunity for continued use in the hospitality venues. The pies will also be served and promoted for 'Fourth of July' in connection with the July 3rd home game this summer, the highest attended game of the year with in excess of 11,000 fans at last year's event.

"We are excited to have Tootie Pie as a partner. When you think of America's National Pastime, baseball, naturally you think of apple pie. As one of the premier minor league organizations in the country, the Round Rock Express naturally desired to partner with one of America's premier pie bakers. We strive to provide high quality products for our fans and once we tasted Tootie Pie, we knew it had to be Express baseball and Tootie Apple Pie!" said Henry Green with the Round Rock Express.

"Baseball and Tootie Apple Pie; what a great combination! High profile sports events like this are important opportunities for us to target market to all three of our customer segments in retail, corporate and wholesale. The Express average 9,500+ fans for every home game, who are right in the middle of our target demographic and we are excited to partner with them for this season," said Don Merrill, President & CEO.

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and Internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to their customers. The Tootie Pie Company, Inc. is a public company whose stock is traded on the NASDAQ OTC markets under the symbol: "TOOT." For additional information, or to receive emails from us, please visit

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

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