SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

February 02, 2010 21:28 ET

Top 10 Foodie Trends for 2010: America's Leading Food and Beverage Media Reveal Best New Epicurean Topics and PR Pitching Tips

Bulldog Reporter's PR University Presents a New Audio Conference, Thursday, February 11, 2010

OAKLAND, CA--(Marketwire - February 2, 2010) - PR pros looking to earn more than their fair share of the Epicurian media pie and maximize food, drink and restaurant publicity in glossies, dailies, TV and blogs need to attend this new webinar titled: "Top 10 Foodie Trends for 2010: America's Leading Food and Beverage Media Reveal Best New Epicurean Topics and PR Pitching Tips"

This exclusive PR University webinar takes place on Thursday February, 11, at 1PM EST (noon CST, 11AM MST; 10AM PST).

Featuring Top Epicurean Food Editors:

Regina Ragone, Food Director, Family Circle (circ. 3,914,927)

Kay Logsdon, Managing Editor, The Food Channel

Nancy Wall Hopkins, Deputy Editor, Food and Entertaining, Better Homes & Gardens (circ. 7,675,910)

Hugh Garvey, Features Editor, Bon Appetit (circ. 1,244,502)

This 90 minute virtual event will focus on top food trends for 2010. PR pros will learn what top Epicurean outlets are doing to grow their pages and audiences as the economy turns while driving greater results, ROI and recognition for their clients or company in today's new economy.

Here's what PR pros will take away from this event:

--  Top Foodie Trends in 2010: From organic and local produce to healthy
    eats and even  "immunity cuisine" -- the top culinary topics, products
    and services consumers will be  looking for this year
--  Food Media Update: The state of epicurean journalism in the new
    economy -- plus how new media is changing coverage and providing
    exciting (and often overlooked) PR opportunities
--  Pitching Dossier Do's and Don'ts: How each of these venerable titles
    differs in its approach -- and audience -- and how PR pros should
    customize their pitch to each
--  Blogging and New Media Secrets: Tips for finding and pitching top
    epicurean sites and blogs -- plus easy ways to get video or multimedia
    assets posted online
--  Media Sweet Spots: What angles and story pegs best entice food and
    beverage editors --  and how to make sure their pitches include these
    irresistible hooks
--  Exclusive Editorial Sneak Peak: Which stories and trends these
    publications will be covering in the months ahead -- plus the hottest
    ideas, facts and story angles they should    be pitching right now
--  Easy Hits and Perfect Fits: Feature wells, front-of-the book pages and
    even calendar items -- the editorial opportunities most receptive to
    PR input
--  Writing Tips from the Pros: How to structure press materials for
    optimal impact, readability... and media pickup
--  Practice Pitch Session: Lessons and new ways to improve pitches --
    based on live panelist feedback when they dial in with their sample
--  Recipes for Disaster: Pitching faux pas to avoid -- plus the words and
    phrases you must banish from their pitching repertoire immediately
--  Tradeshow Show Stoppers: How to get more media bang for their buck at
    food and  beverage industry conferences and gatherings
--  Culinary Spreads: The best way to get their food-related idea, product,
    service or even location reviewed and plugged by these top media
--  How the best PR pros have gained the ear -- and trust -- of these
    editorial gatekeepers -- and how they, too, can build long-term
    relationships with them
--  Perfect press kits, mailers and samples -- how journalists prefer to
    receive new products and food or drink samples

For more details go to conference home page

Attendance at Bulldog Reporter's PR University audio conference costs just $99 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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