SOURCE: Omniture

November 01, 2007 08:00 ET

Top Interactive Agencies Adopt Omniture Technology

Half of the Advertising Age Top 50 Interactive Agencies Use Omniture

OREM, UT--(Marketwire - November 1, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that half of the Advertising Age Top 50 Interactive Agencies, including 8 of the top 10, have adopted Omniture to help their clients improve the effectiveness of their online marketing and search marketing campaigns. Agencies have chosen Omniture to help their clients measure and optimize marketing campaigns and integrate popular marketing applications and data with Omniture's Online Business Optimization Platform.

"As one of the top interactive agencies representing some of the world's most well-known brands, Digitas utilizes Omniture to help provide our clients with a strategic view of how digital marketing is impacting the purchase funnel, from brand awareness to direct sales," said Terry Cohen, senior vice president of strategy and analytics, Digitas. "Having employees that are trained and certified on Omniture helps us optimize campaigns and make informed recommendations using real-time data, so our clients can make better decisions to positively influence the outcome of their online marketing and most importantly, succeed in the online marketplace."

Omniture's Genesis Network helps interactive agencies automate the integration of more than 80 third-party marketing applications and data, so agencies can give clients greater insight into their email and search marketing campaigns. In addition, agencies use Omniture SearchCenter to automate keyword search strategies, target keyword ad spending and maximize keyword performance through integration with Omniture SiteCatalyst Web analytics. Omniture gives agencies a strategic advantage when measuring the lifecycle of their clients' digital marketing campaigns.

"These top interactive agencies, the vanguard of the marketing industry, have selected Omniture because we give them a technology edge," said Mark Dillon, vice president of channel sales, Omniture. "Using Omniture, agencies can deliver innovation with a complete picture of the ROI from their marketing campaigns."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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