SOURCE: eMetrics Marketing Optimization Summit

December 02, 2008 09:00 ET

Top Marketers and Web Analytics Experts to Present at eMetrics Marketing Optimization Summit in Toronto, Ontario, March 29-April 1, 2009

TORONTO--(Marketwire - December 2, 2008) - Today, the eMetrics Marketing Optimization Summit announced the keynote speakers, tracks and workshops for the Toronto, Ontario conference, March 29 through April 1, 2009. With keynote presentations from Bell Canada, Kijiji -- an eBay company, Sears Canada and Travelocity, the two-day conference agenda covers a wide range of topics to provide a holistic view of web marketing optimization.

Marketers and analysts will learn from insightful sessions on measuring and valuing "brand" online, social media metrics and listening to customers and influencers, using video for lead generation, loyalty and increasing conversion, implementing enterprise wide online marketing analytics, advanced email and search marketing analytics and more.

Attendees will also advance their understanding and gain valuable insights into mobile marketing metrics, A/B and multivariate testing, dashboards that work and measuring what matters from Web 2.0 channels. Keynotes and speakers represent visionaries and thought leaders from major brands, non-profits, top consultancies and agencies sharing their first hand experiences with marketing optimization strategies, processes and best practices. In addition to keynotes, session speakers include: David Klein, Aeroplan; Mark Dykeman, CBC; Christine Mykota, Business Object/SAP; Seth Moore,; Sarah Trimble, Indigo Books & Music; Simon Rivard,; Tom Smith, TechWeb/CMP Media; Mitch Joel, Twist Image, and many others.

On day one, Jim Sterne, summit co-chair and founder, will kick off the event with an insightful presentation on the web analytics ecosystem and maturity. Then, at 9:45 a.m., Eric Pierni of Kijiji, an eBay Company, will take the stage to discuss the marketing benefits of, "Listening to the Customer in Chief." The afternoon keynote on day one will be delivered by Alain Tremblay of Bell Canada and will cover techniques for integrating the voice of the customer and web analytics to increase ROI.

On day two, Shankar Mishra of Travelocity Global will present the morning keynote titled, "Beyond Metrics & Dashboards: Developing an Enterprise Web Analytics Strategy." Finally, the closing keynote of the event will be given by Simon Rodrigue of Sears Canada at 1:45 p.m., April 1, 2009.

Pre and post summit workshops include:

--  Web Analytics Association Base Camp Workshops - March 29-30, 2009
--  Google Analytics Conversion Workshop - March 30th, 2009
--  Predictive Analytics Training - April 2-3, 2009

For more information on the workshops and a detailed view of the agenda, visit:

About the eMetrics Marketing Optimization Summit

Marketing executives, managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value.

Contact Information

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