SOURCE: Aberdeen Group

Aberdeen Group

December 08, 2009 12:22 ET

Top Performing Companies Achieved an 89% Forecast-to-Plan Ratio in the Most Recent Fiscal Period, Compared to an Industry Average of 58%

Midmarket Companies (86%) Have Outperformed Large Companies (78%) During the Economic Downturn

BOSTON, MA--(Marketwire - December 8, 2009) - Mid-sized businesses are pressed to become more agile as they work to meet day-to-day operations and financial performance goals. The latest research report, "Performance Management in the Midmarket," announced today by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), finds that the lag times and inaccuracies of operational business decisions are the top pressures driving companies to invest in performance management.

The research report delivers 24 pages of hard-hitting facts based on responses from over 300 companies, and investigates the steps top performing midmarket companies are taking to improve agility and decision accuracy.

The report reveals the strategies top performing companies use to meet their performance management requirements. Aberdeen's research found:

--  Large companies (those driving annual revenues of above $1 Billion)
    are 43% more likely than midmarket companies to align performance metrics
    to business goals, and 35% more likely to target performance management
    initiatives on specific areas of the business
--  Midmarket companies (those achieving annual revenues of $50 Million to
    $1 Billion) are 88% more likely than large companies to adopt a method for
    defining operational key performance metrics and 88% more likely to
    establish an internal and external review of performance metrics

"Midmarket enterprises realize that implementation of performance management software must be coupled with initiatives designed to incorporate performance management tools into the business," says Max Gladstone, Research Associate and co-author of the study. "Midmarket enterprises are more likely than Large to establish a corporate culture around performance evaluation."

A complimentary copy of this research report is made available due in part to the following underwriters: Adaptive Planning, Birst, Infor Global, and Prophix. To obtain a complimentary copy of the report, visit:

Visit for additional access to complimentary Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
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