K'nechtology Inc.

May 25, 2006 08:02 ET

Toronto SEO Expert to Address CICA's National IT Conference

TORONTO--(CCNMatthews - May 25, 2006) -

Alan K'necht, President of K'nechtology, a Toronto Search Engine Optimization and Search Engine Marketing Company, to Speak at National IT Conference & Showcase for Accountants

Alan K'necht, a prominent SEO expert and the president of K'nechtology Inc., a Toronto search engine optimization and search engine marketing company, is scheduled to address the CICA National IT Conference & Showcase for Accountants on Tuesday, June 13, at the Hilton Toronto Hotel.

K'necht's address, entitled "Making Search Engines Work for You -- The Benefits of SEO," will examine the basics of search engine optimization and the enormous benefits it offers to business compared to pay-per-click advertising and other search engine marketing services. During his address, the SEO expert will examine the ROI of search engine optimization projects and how their success can be measured.

Frank Colantonio, Director of Continuing Education for CICA, said, "Search engine optimization is an area that is generating plenty of hype from our members and others who want to help clients and their organization by leveraging the power of SEO into significant ROI gains from web sites. Alan K'necht is an SEO expert and we're excited to have him on the program this year."

K'necht said, "I look forward to the opportunity to address the financial and technical decision-makers directly on the benefits of effective and professional search engine optimization and how SEO can improve the corporate bottom line. It's a different audience than the ones that usually attend my search engine optimization training seminars and workshops. At most conferences, I'm preaching to the choir and showing them how to do it and how to justify the cost to their employers. This time, I get to address the CFOs, CTOs and other decision makers directly."

K'necht added, "I'll be able to show them that search engine optimization is not black magic or just luck, but rather a disciplined art and that SEO must be part of all web project plans and not just an after thought."

Based in Toronto, Ontario, K'nechtology Inc. (www.knechtology.com), specializes in search engine optimization, search engine marketing, web analytics and web site design. Alan K'necht is an internationally published author, has addressed conference audiences around the world, and operates a series of SEO and web analytics training workshops and seminars.

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