Toronto Star

Toronto Star

March 17, 2010 11:07 ET

Toronto Star Readership Grows in Print and Online

New NADbank survey shows Star strengthened its position as the leading newspaper and newspaper website in Greater Toronto Area

TORONTO, ONTARIO--(Marketwire - March 17, 2010) - The Toronto Star has strengthened its position as the most-read newspaper and newspaper website in the Greater Toronto Area, according to the latest newspaper readership study released today by the Newspaper Audience Databank (NADbank).

The Star also maintained its position as the most-read newspaper in Canada and thestar.com solidified its place as the most-visited newspaper website in the Greater Toronto Area market.

The NADbank survey, which measures full-year 2009 readership results, indicates the Star increased its total print and online readership within the Greater Toronto Area by 8.7 per cent, with a total weekly readership of 2.33 million adults.

"These results are a clear sign that more and more readers are enjoying the quality of our journalism and our increased emphasis on providing timely and useful news and information on thestar.com," said John Cruickshank, Publisher of the Toronto Star.

"It is our ability to provide content that readers want and need that continues to distinguish the Star from all of its competitors," Cruickshank added.

In the NADbank 2009 survey, the weekday Star was read by an average of 979,300 adults a day in the GTA. This is an increase of 4.4 per cent over the same period a year earlier. On Saturday, the Star reached 1.22 million readers, a jump of 7.4 per cent from a year earlier. According to the survey, the cumulative 7-day readership of the Star rose by 8.4 per cent, which was the largest increase of any of the paid daily newspapers in the Greater Toronto Area.

The NADbank results also showed that thestar.com grew at a rate of 9.7 per cent between the 2009 and the 2008 readership survey period. With 728,300 visitors a week, thestar.com is by far the most popular newspaper website for readers in the GTA.

Together, the Star's print and online products reach more than 50 per cent of the Greater Toronto Area's adult audience each week.

Overall, readership of newspapers in the Greater Toronto Area rose 1.7 per cent in 2009 compared to 2008. Cruickshank attributed this increase to the quality of newspapers in the Toronto market and to the ability of daily newspapers to respond to the needs of both readers and advertisers.

About the Toronto Star and thestar.com

The Toronto Star, founded in 1892, is read in print and online (thestar.com) by 3.0 million readers. The Toronto Star is a division of Star Media Group, which includes Toronto.com, Torstar Syndication Services, Eye Weekly, Real Estate News and The Canadian Immigrant. Star Media Group also includes the jointly owned Metro free daily newspapers in Toronto, Ottawa, Vancouver, Calgary, Edmonton and Halifax, and the Chinese language newspaper Sing Tao. Star Media Group is a division of Toronto Star Newspapers Limited, which is a subsidiary of Torstar Corporation. 

Contact Information

  • Toronto Star
    Bob Hepburn
    Director, Community Relations and Communications
    (416) 869-4947
    bhepburn@thestar.ca