SOURCE: Searchles Inc.

November 06, 2007 09:30 ET

Total Telecom Teams With Searchles' Social Platform to Yield Added Pageviews, Premium Ad Positions; Channels Content to a Targeted Audience

Original Content Providers Utilize Searchles' Targeted Social Features to Focus Content and Advertising Towards Niche Audience for Higher Premiums

WASHINGTON, DC--(Marketwire - November 6, 2007) - Searchles® -- the intelligent social search and social networking platform that gets smarter every time you use it -- recently partnered with intelligent global communications site, Total Telecom, to provide a user-generated tag cloud resulting in additional ad revenue to Total Telecom's TME page, the site's Telecom, Media, and Entertainment section. Clicking on a relevant tag takes site-visitors directly to an integrated page displaying Searchles' user-aggregated, targeted search results. Total Telecom also utilizes Searchles push-me/pull-me widget to channel their content to a stronger, targeted audience. This mutually beneficial partnership between Searchles and an original content provider serves up added pageviews and higher premiums for targeted advertising, while also adding a sense of social networking and additional means of discovering relevant information for Total Telecom site visitors.

"It's optimal that we can supplement our site with this trusted content from various media-outlets without forcing our users to leave Total Telecom," said Rob Chambers, Publisher of Total Telecom, "Moreover, we don't have to worry about irrelevant content associated with these tags because of the privacy functionalities and owner-controls Searchles offers their branded groups -- ensuring the integrity of the content."

"Our platform adapts well to these co-branding partnerships as our groups are user-generated. A group can be tailored directly to a site's niche market -- offering a tag cloud that is optimal for targeted advertising," said Elias Shams, CEO of Searchles, "A visit to our integrated social news page through Total Telecom's TME page also adds value by boosting pageviews."

Total Telecom also utilizes Searchles' widget, which appears below an article or post and allows site visitors to bookmark, tag, share, or comment on content without having to leave Total Telecom's page. The widget offers a channel in which to push their content out to other web users without interrupting site visitors' experiences on their page.

The higher premiums of targeted advertising served up by a Searchles tag cloud advances the business strategy of any web publisher targeting a niche market while also adding valued content to the average site-visitor. These users also gain access to a social network of Searchles users who share common interests through posts and associations with the Telecom group, in Total Telecom's case, and all within the framework the host site.

About Searchles

[Search + Circles =] Searchles is a highly scaleable "social search" platform that showcases expertise, enables collaboration with peers and instantly captures it in searchable knowledge indexes. The platform is a hybrid, combining aspects of "social bookmarking" and "social networking" technology with analytical "social search" capability to allow for network search.

Network search enables users to discover content with personalized filtering features that include tags and keywords, as well as the ability to apply these same filters to search all postings, groups, friends, or friends' friends based on each user's personal criteria. By analyzing the associations and patterns between trusted people, sources, tags and content, Searchles is able to deliver more precise results while suggesting relevant content and people as well.

The proprietary technology behind Searchles is an evolution of the search engine Dumbfind, developed by veteran search technologist and Searchles' founder and CTO Chris Seline. Both brands are wholly-owned by Searchles Inc., a privately-held company based in Washington, D.C. backed by angel investors.

About Total Telecom

Total Telecom meets the information and research needs of the Global Communications industry, from breaking news to expert analysis. It is the leading communications link between end users and the vendors, carriers and resellers of telecommunications technology and services. Online, in print and in person, Total Telecom has helped telecoms professionals through the highs and lows of the last 30 years in the Global Communications industry, emerging in today's dynamic market as the authoritative voice of the industry.

Contact Information

  • Total Telecom Media Contact:
    Rob Chambers
    + 44 20 7827 5971
    rob.chambers (at) totaltele.com

    Searchles Media Contact:
    Natalya Yassmini
    Searchles Inc.
    +1.202.903.2413
    nyassmini (at) searchles.com