December 10, 2007 13:00 ET

Touchdown for Reading! and Simon & Schuster Children's Publishing Team Up to Promote "Kickoff!" by NFL Stars Tiki and Ronde Barber

SAN MATEO, CA--(Marketwire - December 10, 2007) - Want to inspire middle school kids who love throwing footballs and playing online games to read? Give them a contest with two famous football players, a compelling book, great online games and terrific prizes. Today, and Simon & Schuster Children's Publishing announce their "Kickoff Contest,"

Based on the book "Kickoff!," a heartwarming story of teamwork from professional football playing twins Tiki and Ronde Barber, the contest invites visitors to submit questions to Tiki and Ronde, read book excerpts, view video and play's online hit, The Best Football Game.

Contestants may submit questions for Tiki and Ronde until December 19th. Authors of the three winning questions will receive answers from the brothers, autographed copies of "Kickoff!" along with a $100 Simon & Schuster library of kids books (all for middle readers).

Already a hit with middle schoolers, "Kickoff!" finds Tiki and Ronde during their twelfth summer, with football season around the corner. Tiki and Ronde Barber also share childhood stories in three previous books, "By My Brother's Side," "Game Day" and "Teammates."

"Ronde and I are very excited about sharing our story," said Tiki Barber. "My brother and I are each other's best friend and toughest critic," said Ronde Barber. "Our book will show kids how important that relationship has been for us -- how it's impacted our success."

"We are thrilled to be teaming up with," said Matthew Schwartz, Director of Online Marketing for Simon & Schuster. "Young readers and their parents will be inspired by the Barbers' story, and allows us to reach them online... the playing field they know so well."

"Simon & Schuster Children's Publishing is an ideal partner," said Satoshi Okano, Chief Executive Officer of "While offers compelling interactive content for the modern kid, the traditional medium of books has always inspired creativity and learning."


An experienced company with deep roots in the gaming and kids market, is an interactive family website offering first-rate content that can be enjoyed together. The site features an original online comic, make-your-own comics, self-expressive avatars, a family fridge for messages, magnets and fun ways to say hello, cool two-player casual games, a massively multiplayer online game (MMOG) called Battlefield and a unique matchmaking system that allows kids and parents to play the same game, but from different geographical locations.'s site can be found online at and is available in English, Spanish and Hungarian.

About Simon & Schuster Children's Publishing

Simon & Schuster Children's Publishing, one of the leading children's book publishers in the world, is comprised of the following imprints: Aladdin Paperbacks, Atheneum Books for Young Readers, Libros para niños, Little Simon®, Little Simon Inspirations™, Margaret K. McElderry Books, Simon & Schuster Books for Young Readers, Simon Pulse, Simon Scribbles, and Simon Spotlight®. While maintaining an extensive award-winning backlist, the division continues to publish acclaimed and best-selling books for children of all ages. In addition to numerous Caldecott, Newbery, and National Book Award winners, Simon & Schuster publishes such high-profile properties and series as Eloise, Olivia, Raggedy Ann & Andy™, Henry & Mudge®, The Hardy Boys®, Nancy Drew®, The Spiderwick Chronicles, Charles M. Schulz's Peanuts®, Nickelodeon's® Dora the Explorer®, Blue's Clues® and SpongeBob SquarePants®, and Mirage studios' Teenage Mutant Ninja Turtles™. For more information about Simon & Schuster Children's Publishing, visit our website at

Contact Information

  • For more information contact:

    Simon & Schuster:
    Nicole Russo
    Publicity Manager
    Lucy Rector
    650-571-0100 x112